Marketing107 Videos

Order By:   Like
Produce the Show, not the Commercial

Produce the Show, not the Commercial

Nobody wants to watch commercials. Unless, of course, you’re talking about the Super Bowl. Leaving the football entirely aside, it’s famous for its lavish and well-produced ads. What’s the difference between those ads and the kind you hate seeing on usual network television? It’s because Super Bowl ads are actually trying to be good pieces […]
Alexander Ford
427
0
Position Your Wow Factor

Position Your Wow Factor

Before you even finish reading this sentence, I’ve bet you’ve already unconsciously decided whether you like me or not (would it help if I told you that you look great in that outfit?) These unconscious computations mean that, if you’re a person who makes a living by speaking, you’ve got a short window of time […]
Alexander Ford
62
0
IP 57

Starting With Why

There are dozens of different kinds of smartphones. And yet, you decided on just one of them. Why? The immediate response to that question is generally a deep sigh and a “well, when I looked at the features when compared to some other ones I looked at…” And my general response is not to believe […]
Agency Board
57
0
18192218_1697102853638385_3900494895122481152_n

Engaging With Your Audience

Producing content for your audience is a big commitment, but it’s not the only one you’re going to have to make in order to survive in the digital world. You also need to be genuinely interested in developing meaningful relationships, because at the end of the day, “social media” is just the platform – the […]
Alexander Ford
29
0
SPOOKY SCARY GENIUSES

SPOOKY SCARY GENIUSES

Webinars are a strategy that I have seen work for coaches, speakers, and seminar leaders time and time again. And, like everything else, you don’t need to do them perfectly the first time around. The most important step is the first one, and if you delay that constantly by trying to be perfect, you’ll never […]
Alexander Ford
46
0
Exploding My Personal Brand

Exploding My Personal Brand

Take a second and look at how much content your brand is producing. I’ll wait. How’d you do? To be honest, it was a trick question. The answer is that no matter how much you’re putting out, it’s not enough. I know that because I’m not putting out enough content, and I’ve got 126 episodes […]
Agency Board
36
0
Half-built Buildings

Half-built Buildings

“I’ve been burned one too many times.” Have you heard yourself saying this before? You’ve hired someone to help you solve a problem but you’ve ended up with systems, websites, branding guides, and marketing funnels that have returned you a big fat zero. That’s the worst part. You’ve tried everything. And it never came together. […]
Alexander Ford
16
0
Go First and Provide Value

Go First and Provide Value

What can you do to establish a joint venture with a bigger player than you are? The first thing you have to do is become relevant. No matter how big or small your business, no one will be willing to JV with someone they don’t know. You have to establish a relationship first. Once they […]
Alexander Ford
44
0
I Don’t Want To Lie, But I Have To

I Don’t Want To Lie, But I Have To

How do you do marketing? There are more answers to that question than languages you can answer in. It’s a nebulous, amorphous concept. But if you’ve got long-term vision, and you do research, you can come up with a few strategies. One of those is the very video blog you see before you. One of […]
Agency Board
39
0
CLOSE