A Funnel Is Not A Machine

In this video

Your marketing machine is made up of more than just a funnel. Or several, even.

There are limitless pieces you could have in that machine. But you don’t need to know what they all are before you start building the machine.

You don’t need to know what your content marketing system looks like to build your funnels. You don’t need to know what your funnels look like before you build your e-mail marketing.

You don’t need to have an offer before you build a list.

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