Four Steps to Getting Leads on Facebook in 2019
Want leads? Stop getting “burned” by marketing people and start spending your money on what actually works.
Marketing107 Videos
Spending Time on Facebook is Your Job
If you want to grow your business, you need to be spending more time scrolling through your Facebook Newsfeed. And before you ask, yes, I have seen those TEDx talks with the professor types preaching that social media is rotting our brains and crafting us into twitchy, focus-deprived balls of neuroses. Like with all black-and-white […]
Tell Stories to the World
A long time ago, in a galaxy far far away…” There’s probably a no better illustration of the power of storytelling. All I need to do is say those words and you’re immediately thinking of Star Wars. See, when we find a story we like and we really resonate with it, we buy in. We […]
The Marriage of Offer and Content
The easiest way to produce content for your business is to base it on your offer. If you sell a Lamborghini, you need to produce very different content than someone who sells photography. And if you sell a coaching program, that’s another different strategy… Essentially, you can break down every offer into one of four […]
The Formula for Winning Content
Now is the PERFECT time to start cranking out content. If you’re a business owner who wants to grow even in troubled times, there’s no reason you shouldn’t be turning on the camera and talking to the market as much as you can. After all, chances are your leads are looking at their phones and […]
Your Short-Term Marketing is Killing Your Business
Are you taking shortcuts with your marketing? Marketing is actually a two-step process. Business owners have a tendency to skip right to step two without thinking about the proper order of operations. Step two is making offers. But there’s something essential you have to do first. That first step is building an audience. What does […]
How to Reach More People with Facebook Live Using Groups • An Interview with Andre Paradis
If you’re serious about wanting more viewers on your Facebook lives, you’ve really got one of two options: either pay to promote those posts, or go live from a Facebook group. Don’t depend on organic reach, either from your personal profile or your business page (though you really shouldn’t be promoting your business from your […]
The #1 Mistake Keeping You From the Lead-flow You Deserve
This one misunderstanding is keeping you from unlimited new lead-flow in your business. Line up these two concepts and you’ll serve more people and make more money than 99% of entrepreneurs.
How to Book $100 Sales Calls: A Case Study
Have you seen those Facebook ads from coaches and programs offering you their secret formula to making seven figures without spending a dime on Facebook ads? Bit weird, isn’t it? Something I’ve noticed lately (and I’m sure you’ve seen it too) is this weird pushback against acquiring paid traffic. And on some level, I get […]
The Facebook Lead Faucet
I’m really, really trying to get the word out there on how everyone needs to be approaching Facebook. And it consistently amazes me how many business owners I talk to that have yet to really even start. I’ve shared this before, but I’ll share it again…as many times as it takes. One of the foremost […]
