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The Offer Roundtable

What do you have that the market wants? Any entrepreneur (or prospective entrepreneur) needs to know the answer to that question. After all, the core of your business is selling your offer – if people don’t want what you’ve got, you don’t have much of a chance of making yourself sustainable. Which is easy to […]
Agency Board
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Stop Attracting Broken Customers

It is much easier to market a product to someone who already wants a solution to a problem rather than to someone who is unaware they even have a problem. Here’s the difference: the former type of person is already looking into what they can do about said problem. Maybe they’ve even tried a few […]
Alexander Ford
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Spending Time on Facebook is Your Job

If you want to grow your business, you need to be spending more time scrolling through your Facebook Newsfeed. And before you ask, yes, I have seen those TEDx talks with the professor types preaching that social media is rotting our brains and crafting us into twitchy, focus-deprived balls of neuroses. Like with all black-and-white […]
Agency Board
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Tell Stories to the World

A long time ago, in a galaxy far far away…” There’s probably a no better illustration of the power of storytelling. All I need to do is say those words and you’re immediately thinking of Star Wars. See, when we find a story we like and we really resonate with it, we buy in. We […]
Alexander Ford
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The Marriage of Offer and Content

The Marriage of Offer and Content

The easiest way to produce content for your business is to base it on your offer. If you sell a Lamborghini, you need to produce very different content than someone who sells photography. And if you sell a coaching program, that’s another different strategy… Essentially, you can break down every offer into one of four […]
Alexander Ford
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The Formula for Winning Content

Now is the PERFECT time to start cranking out content. If you’re a business owner who wants to grow even in troubled times, there’s no reason you shouldn’t be turning on the camera and talking to the market as much as you can. After all, chances are your leads are looking at their phones and […]
Agency Board
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Your Short-Term Marketing is Killing Your Business

Your Short-Term Marketing is Killing Your Business

Are you taking shortcuts with your marketing? Marketing is actually a two-step process. Business owners have a tendency to skip right to step two without thinking about the proper order of operations. Step two is making offers. But there’s something essential you have to do first. That first step is building an audience. What does […]
Alexander Ford
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