Marketing107 Videos
Content: Endgame
What’s the point of scaling your business? Take a moment to think about the future: your offer is rock-solid and converting. Your marketing is bringing in steady leads. Your sales team is booking and closing calls. Your fulfillment team is taking care of your clients. What is YOUR job then as the CEO? What would […]
Marketing 101 • Daily Genius 134
It’s been too long, everyone. How are you? Kids are good? Still getting out to walk the dog? Know much about marketing? Luckily for you, I gave a talk recently explaining the basics of marketing. Simply put, any marketing done without knowledge of human behaviour will fail. Marketing is, at its core, communication between you […]
How to Target Your Ideal Clients Using Facebook Ads by Segmenting Them Into Groups • An Interview with Dr. Michael Grossman
One of the most useful features of the Facebook ads platform is the ability to create ‘lookalike’ audiences. What this allows you to do is to give Facebook a group of people and say “find the commonalities between this group and then extrapolate that to find me more people like this.” Let’s take an easy […]
The Legend of the Live Stream Workshop
Production value sells. If you’ve got a high-ticket event, funnel, or mastermind, you’re not going to attract much attention filming a webinar in your basement with poor lighting and crackling audio. At best, you’re going to get tire-kickers, and at worst you’re going to get nobody. But what if you took that same webinar and […]
Don’t Put Lipstick On a Pig
Every great product needs a great offer. As we covered last week, many business owners are frustrated by the inconsistency of paid traffic and caught up in the idea that spending money on ads is a gamble, which simply isn’t true. Probably. See, if you’re out there putting a bad offer in front of cold […]
Getting Hands-On with the Audience
The Facebook ads platform is an intimidating tool. There are tons of people out there just itching to get started with it, but don’t know where to begin. Here’s the thing: like with any marketing, the first question should always be: who am I talking to? Unfortunately, it’s one thing to know the answer to […]
Master Impressions, Master Marketing
Starting with the basics sets you up for success. In the complicated world of funnels, founders and CEOs can often get lost in the tangled webs of ads, systems, technologies, web pages, creative… you name it. Funnily enough, if those same business owners simply started with the first guiding principle of marketing, they’d find their […]
Learning Marketing from Die Hard
Every business owner must be telling stories about themselves in the marketplace. That’s the best way to attract attention, which if you’ll remember, is the entire point of marketing in the first place. That means mastering marketing also means mastering the art of story-telling. But we don’t need to re-invent the wheel to do it. […]
