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Want to be Objection Proof?

Want to be Objection Proof?

You’re never going to overcome an objection that you agree with. Let’s say you sell a high-ticket program or service, and you feel rushed, overwhelmed, and too busy. What are you going to say when you’re on a sales call with a lead who tells you that they’d love to work with you if they […]
Alexander Ford
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Become Your Avatar

If you want new leads, the worst thing you can tell people is what you do. In fact, the less you talk about yourself, the better. The unfortunate truth every marketer needs to realize is that the market doesn’t really give a flying fork about you or your product. Human beings are selfish, and you […]
Agency Board
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The Gold Mine

The Gold Mine

Making money is not as hard as people make it out to be. All you have to do is find out what people need and serve them. In my case, I noticed a lot of my clients were using strategy sessions to try and figure out what to do to generate leads. I responded to […]
Agency Board
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You Are Irrelevant to Your Clients

You Are Irrelevant to Your Clients

If you’re going to be successful in the joint venture game, you need to intimately know your client journey. That all begins with realizing the truth that you’re not at the centre of your client’s universe. They will appreciate you for the problem that you solve (hopefully!), but you need to understand that all of […]
Alexander Ford
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One Size Fits No-one

Would you tell your grandmother about your brand-new pair of Yeezys? She’d probably look at you and (rightfully) ask you why someone in their right mind would use that name for a pair of shoes. You’d just tell her you bought shoes. You’d tailor the message for the person who’s receiving it. So start using […]
Alexander Ford
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Are You Binge-Worthy?

Building a content-marketing machine is the single most important long-term investment that you can make today in your business. Of course, I’m not expecting you to go from 0 to Gary V overnight. But by starting today, and by learning the principles of what successful and effective content marketing looks like, you can start traveling […]
Alexander Ford
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Why You Need a Producer

Think back to the last seminar or event you attended. What was the promised outcome vs. what you actually got out of it? Did they match up? Or did you walk away disappointed? If you think about it, you’ll find that the quality of an event (or even a coaching program or course) has little […]
Agency Board
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