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The Legend of the Live Stream Workshop

The Legend of the Live Stream Workshop

Production value sells. If you’ve got a high-ticket event, funnel, or mastermind, you’re not going to attract much attention filming a webinar in your basement with poor lighting and crackling audio. At best, you’re going to get tire-kickers, and at worst you’re going to get nobody. But what if you took that same webinar and […]
Alexander Ford
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Don’t Put Lipstick On a Pig

Every great product needs a great offer. As we covered last week, many business owners are frustrated by the inconsistency of paid traffic and caught up in the idea that spending money on ads is a gamble, which simply isn’t true. Probably. See, if you’re out there putting a bad offer in front of cold […]
Agency Board
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Deferred Burdens

Deferred Burdens

Could your customers do what you do themselves? Probably. But they don’t want to do it. They don’t want accountability. They know they won’t be any good at it. They just want someone to take care of it for them. They don’t want it half-finished or to be the middleman.
Alexander Ford
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Help People Decide

Help People Decide

When you ask someone who isn’t ready to make a decision to make a decision … they freeze. Decisions carry weight. Don’t put people into fight or flight by inappropriately making offers to them when they aren’t ready to decide. People need bite-sized steps. Help them get to know you first. Any transaction represents a […]
Alexander Ford
25
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Learning to Love LinkedIn

Learning to Love LinkedIn

I talk plenty about social media marketing strategies… primarily Facebook. And while having an effective Facebook marketing strategy is important, there are other platforms out there! Enter the title of this post. On today’s episode, I chat Linkedin with our sales team, and share a couple of wins from last week.
Agency Board
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Live-Stream Live is Alive

Live-Stream Live is Alive

What was the last major purchase you or your company made? I’m willing to bet you made that purchase from someone you trusted, right? But here’s the thing: where was the origin of that relationship? For a small business, forming those relationships is crucial. There’s so much information out there today, data can’t be your […]
Agency Board
59
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Marketing Blackjack

Marketing Blackjack

Where can I put my money to make sure I get the most bang for my marketing buck? I hear that a lot from my clients. And the unfortunate reality is that that question has no simple, catch-all answer. Your marketing depends on a lot of factors, including your audience, your values, and your strategy. […]
Agency Board
25
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I Know Where All Your Customers Are

I Know Where All Your Customers Are

How many ads do you have running on Facebook right now? How about your direct competition? Chances are you don’t have any and neither do they. If you do, hey, kudos to you. If not, well, why not? Television, print, radio, billboards…those are strategies that worked 30 years ago. Today, everyone’s eyeballs are on the […]
Agency Board
52
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Exploding My Personal Brand

Exploding My Personal Brand

Take a second and look at how much content your brand is producing. I’ll wait. How’d you do? To be honest, it was a trick question. The answer is that no matter how much you’re putting out, it’s not enough. I know that because I’m not putting out enough content, and I’ve got 126 episodes […]
Agency Board
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Half-built Buildings

Half-built Buildings

“I’ve been burned one too many times.” Have you heard yourself saying this before? You’ve hired someone to help you solve a problem but you’ve ended up with systems, websites, branding guides, and marketing funnels that have returned you a big fat zero. That’s the worst part. You’ve tried everything. And it never came together. […]
Alexander Ford
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