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The Offer Roundtable

What do you have that the market wants? Any entrepreneur (or prospective entrepreneur) needs to know the answer to that question. After all, the core of your business is selling your offer – if people don’t want what you’ve got, you don’t have much of a chance of making yourself sustainable. Which is easy to […]
Agency Board
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Facebook And Phalluses

Facebook And Phalluses

Loyal viewers will know that I’ve talked about Facebook before on Daily Genius (Hell, I talked about it yesterday) and today I found myself talking a lot about it today, too. Whether it’s something as simple as pinning a post to the top of your business page, or discussing how best to issue calls to […]
Alexander Ford
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World of Businesscraft

World of Businesscraft

Here at Measurable Genius, we are love building systems. I love building systems. Today I got to deploy a system to my team that opens up a whole new world of fun: coins. Measurable Genius team members can collect coins in a number of ways: writing new processes, editing existing ones, leaving comments, and doing […]
Agency Board
51
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Evidence of Engagement

Evidence of Engagement

Your clients automatically demonstrate what is most important and meaningful to them through their behavior. You can literally tell a story that meets their needs, triggers their voids, and stimulates their values… Then you can pay Facebook money to target those individuals with your marketing and include valuable offers to subscribe to your services or […]
Alexander Ford
22
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Reframe that Perspective

Reframe that Perspective

“Oh my God, I’m never going to have time to do all of this. And isn’t it going to be really expensive?” Yes. It’s going to be some work. And you’ll need to hire some team or pay an agency like mine to produce some content. At scale, though, none of that matters. It all […]
Alexander Ford
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Capturing Attention

Capturing Attention

There are stages of awareness you need to be aware of when you’re building an audience by producing content. First, they become aware of you. Then, if you’re lucky, they realize they have a need you can help them with and they become in-consideration of you. An even smaller number of those in-consideration of you […]
Alexander Ford
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3-D Marketing

3-D Marketing

“Oh boy, he’s talking about marketing again. Do you do anything else?” Well, yes, actually, but let me address that thought for a moment. First of all, I don’t like your tone. Second of all, marketing is one of the most nefarious pitfalls a business owner can tackle. If you’ve got your marketing 100% figured […]
Agency Board
31
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Give Away Your Intellectual Property

Give Away Your Intellectual Property

Give away your intellectual property. The people who learn it from you and try to do it themselves were always going to do that anyway. The ones who are destined to be your clients don’t want to do it and they’ll hire you regardless. You’re guaranteed to win by giving away your content because you’ll […]
Alexander Ford
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You are not Obvious

You are not Obvious

“I’m actually a genius!” This is how you’re going to feel once you give yourself permission to produce content and put yourself on camera. Producing content marketing is going to cause you to learn about yourself in ways you never imagined. You’ll manifest these amazing moments where someone notices something that you thought was obvious […]
Alexander Ford
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