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Become the Category King

The most frustrating part of marketing is putting your heart and soul into a campaign to generate leads and business – only for it to generate deafening amounts of silence instead. The art of producing compelling marketing – and compelling video content – is a delicate landscape upon which our guest, Kyle Lasota, deftly moves […]
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Rituals of Meaning

On today’s show, we’re talking about rituals of meaning and how your stories of stress actually have nothing to do with the actions you think you need to take and are instead entirely related to your resistance to making decisions.
Alexander Ford
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A Message to Business Owners During Hard Times

A Message to Business Owners During Hard Times

What is currently occurring in the market is a significant re-organization of economic relativity. Over the next several weeks and months you and your business will either move up or down relative to others. However, none of us will know what the results of this re-organization will look like for months… the decisions you make […]
Alexander Ford
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Our Greatest Weakness Is Our Strength Turned Up Too Loud

Our Greatest Weakness Is Our Strength Turned Up Too Loud

It is absolutely astounding how many entrepreneurs are trying to do everything by themselves. You and I both know that simply STARTING a successful business is tremendously difficult, let alone trying to scale it up. And the most common response to that difficulty is to do what entrepreneurs do best: buckling down and working hard. […]
Alexander Ford
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You Will Suffer

A growing business is not a happy business. Let me throw a hypothetical at you: let’s say you did a webinar tomorrow, and by some miracle, you booked 100 sales calls. How would you feel about that? Pretty good, right? After all, that’s a lot of potential revenue! But that’s only one way of looking […]
Agency Board
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What Beliefs Are Driving You?

What Beliefs Are Driving You?

What you do is an unconscious expression of the sacred beliefs you hold about yourself and the world. For example, let’s take the average entrepreneur. What beliefs do they have about themselves that lead them to start a business? Well, they probably have a capacity and appetite for hard work that many others lack. They […]
Alexander Ford
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Autosuggestion and Faith

Napoleon Hill includes autosuggestion as one of the keys to becoming wealthy in Think and Grow Rich. How do you apply the concepts of autosuggestion, belief, and faith to your life as an entrepreneur? Do you manage your thoughts? Do you programmatically affirm your future into existence? Can you? Today I want to explore those […]
Alexander Ford
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Why You’re So Salty

You became an entrepreneur because you had a vision for a better future. “If only these people had this product or service! Imagine how great their life would be! Imagine how I could change the world! Imagine the beaches I could live next to!” (Not hating, by the way. There’s no shame in wanting to […]
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