How do you think Donald Trump got his name on so many buildings?
Regardless of how you feel about him personally, there is one lesson we can all apply to our own businesses in how he acts: Donald Trump has given himself permission to be his own brand. And he works to promote the hell out of it.
You don’t need to be a narcissist to believe you’re worthy of being your own brand. All you need to do is overcome that dangerous, limiting belief that “I am not good enough.” As Michael explains in this interview, the inability to truly step into the market and declare yourself as worthy of attention is holding so many small business owners back.
Find the balance between humility and celebrity. Like with everything else in life, the answer is not to be at either end of the pole, but comfortably in the middle.