Strategy & Command38 Videos

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TITANIC SERVICE

TITANIC SERVICE

There’s no big secret to making money. It just requires a few simple things: a product that people want to buy, the work ethic to create a business to give it to them, and your ability to direct resources and materials towards the fulfillment of that objective. On today’s episode, I chat sales, I chat […]
Alexander Ford
29
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Konstructing KPIs

Konstructing KPIs

You guys have heard me talk before about the importance of having a daily success metric. Metrics in a business are commonly called Key Performance Indicators, or KPIs. When you’re trying to think of a number like that, one important thing to remember is that it should be a number you have direct control over. […]
Agency Board
56
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Quarterly Planning Deep Cuts

Quarterly Planning Deep Cuts

In late November of 2017, Measurable Genius ran a 90-day Business Planning Workshop at SAIT. It was a tremendous success, a lot of fun, and I got to create a lot of value for my friends, clients, and everyone who attended. You may remember my Facebook livestream about the difference between accountability and responsibility. In […]
Agency Board
46
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Profit Per Puppy

Profit Per Puppy

The economic engine of your business can be measured as Profit per X. What “X” is in your business is something you have to figure out for yourself. This metric represents the “flywheel” of your company because when you change the critical number, it has an astronomical impact on all other areas of the business.
Agency Board
32
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Stop Letting People Waste Your Time

Stop Letting People Waste Your Time

How much time are you wasting because you can’t say “no?” Chances are, unless you’ve got a hierarchy of pre-vetted business priorities, that number is higher than you think. If you don’t know for certain you’re working on the highest-priority item you possibly can be, you’re not going to tell your team you’ll get back […]
Agency Board
41
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How to Run a Weekly Team Meeting

How to Run a Weekly Team Meeting

One of the meeting rhythms proscribed by the Rockefeller Habits is the weekly team meeting. As explained by the book “Scaling Up,” ideally these should be weekly meetings involving the different departments in your business. One for sales, one for marketing, one for finance, etc. However, if you’re a small business, odds are you also […]
Agency Board
59
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How to Run a Daily Stand-Up Meeting

How to Run a Daily Stand-Up Meeting

The most common meeting in your organization should be the shortest. A daily stand-up should be around 15 minutes, and consist of three areas: Priorities (What are the top three things you’re doing today?) Company KPIs (What are the key metrics for the company? How are we doing as an organization?) Rocks (What are you […]
Agency Board
48
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How To Do a “Lap” of Your Business

How To Do a “Lap” of Your Business

It is impossible to know the priorities of your business unless you know every task in that business. Each and every business owner needs to have some kind of system in which they keep track of everything that goes on in their business. This is necessary because, when you go to figure out what’s important […]
Agency Board
48
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Fill Your Life With the Highest Priority

Fill Your Life With the Highest Priority

If you don’t use your resources to accomplish high-priority, meaningful goals, they’ll be consumed by low-priority annoyances. The best example of this is time. Have you ever noticed that, when you’ve got some unallocated time in your schedule, it tends to get used up dealing with short-term, emotion-based, unrewarding activities? Maybe it’s a client who […]
Alexander Ford
30
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You’re Stumbling in the Dark

You’re Stumbling in the Dark

Are you more or less likely to do something when you know the reason behind it? More likely, right? And your team is the same. At Measurable Genius, our top company value is that we start with why. Why is that? Because I want to know why I’m doing anything in my business. If I […]
Alexander Ford
38
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