Strategy & Command38 Videos

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I Want To Be A Movie Star

I Want To Be A Movie Star

Part of our latest quarterly plan for Measurable Genius is to build ourselves a funnel. We’ve done this a few times for our clients, and now it’s time to make one ourselves. Easier said than done, though. What would go into our own funnel? I, for one, want a cool movie. Today I talked about […]
Agency Board
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The Polymath

The Polymath

Every system in a business is a pipe. You’ve got your sales pipe, your marketing pipe, your operations pipe, and so on. Each pipe is responsible for taking the effort of the people who do the work in that system and turning it into a result (the result depends on the pipe, naturally). Let’s say […]
Alexander Ford
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What Are You Applying Your People To?

What Are You Applying Your People To?

You guys have heard me explain before about the importance of providing context to your team members. Basically, in order to have all the pieces of your business working together and working efficiently, everyone needs to see where you’re aiming to be. Context is important. But that begs the question… how do you create context? […]
Agency Board
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We Penetrate with Jarvis

We Penetrate with Jarvis

We’re kicking off the new season of the video blog with an inside look at our quarterly planning meeting. I was super excited to present this to the company ever since we completed our executive retreat, and today I finally got that chance. Not only do you guys finally get to see what I was […]
Agency Board
87
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Do the Right Thing

Do the Right Thing

There’s no greater foe to growth than being out of balance with certainty. If you have too little, you’ll constantly be second-guessing and doubting any plans you ever make. You’ll get flustered by failure, and constantly shuffle things around to try and appease your emotional side. But if you have too much, you’ll become stubborn […]
Alexander Ford
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The Mapstermind

The Mapstermind

Today’s episode is all about strategy. Whether that strategy is about building sales funnels, using the Rockefeller habits to do quarterly planning, or more effectively exposing your employees to your company culture *COUGH* Jarvis *COUGH*, you’ll pick up a thing or two. Special thanks to Kathy Yuen of Phase One Design for the cool ice […]
Agency Board
56
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Workspace and Mindspace

Workspace and Mindspace

While I was on vacation a couple weeks back, I had an opportunity to do some reading and some reflecting. And I came to a conclusion about priorities. When you’re a business owner, you have a million things to do in a day. You’ve heard me talk about that before, so I’ll leave that at […]
Agency Board
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Profit Per Puppy

Profit Per Puppy

The economic engine of your business can be measured as Profit per X. What “X” is in your business is something you have to figure out for yourself. This metric represents the “flywheel” of your company because when you change the critical number, it has an astronomical impact on all other areas of the business.
Agency Board
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