Strategy & Command38 Videos

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Planning is Inconvenient

Business owners work longer and harder than anyone else on the planet. They are excellent at getting things rolling and persevering through challenges that would case others to give up. But this relentless drive comes with its own drawbacks. Entrepreneurs accumulate debt (which includes, but is not limited to, financial debt) at a significant rate […]
Agency Board
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New Year’s Resolutions are for Losers

When was the last New Year’s resolution you made that came true? Last year? The year before that? Five years? Never? This time of year annoys me because I know how to set goals that come true. And New Year’s resolutions encourage people who don’t really know how to set goals that come true to […]
Agency Board
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Certainty

Certainty

When you’re not absolutely certain, you’re … not. Being in command of your business depends on your certainty. You’ll never have 100% of the data, so you need to start getting comfortable working with probabilities.
Alexander Ford
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Organizing Roles

Organizing Roles

Clearly understanding and managing according to accountability and responsibility is critical for the success of your organization. Your organizational chart should represent the roles that are functionally necessary and individuals may be assigned many roles. Those roles represent nothing more than a process inventory that an individual employee is accountable and/or responsible for.
Alexander Ford
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Actually Doing the Work is Easy

Actually Doing the Work is Easy

How’s your relationship with your subconscious? Just take a moment to check in. Are you here on YouTube because you’re avoiding doing something? If you are, that’s okay. I’m not going to judge you for it. But if that last paragraph made you feel slightly guilty, here’s a tip: you’re probably hesitant to do that […]
Alexander Ford
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THERE ARE ALWAYS ROCKS

THERE ARE ALWAYS ROCKS

You can always do things better. That isn’t to say that nothing is ever good enough, but it is important to be able to look at anything you’ve done or anything you’re doing and identify how it can be done better. One of the ways we do that at Measurable Genius is by identifying rocks. […]
Alexander Ford
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I Want To Be A Movie Star

I Want To Be A Movie Star

Part of our latest quarterly plan for Measurable Genius is to build ourselves a funnel. We’ve done this a few times for our clients, and now it’s time to make one ourselves. Easier said than done, though. What would go into our own funnel? I, for one, want a cool movie. Today I talked about […]
Agency Board
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The Polymath

The Polymath

Every system in a business is a pipe. You’ve got your sales pipe, your marketing pipe, your operations pipe, and so on. Each pipe is responsible for taking the effort of the people who do the work in that system and turning it into a result (the result depends on the pipe, naturally). Let’s say […]
Alexander Ford
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What Are You Applying Your People To?

What Are You Applying Your People To?

You guys have heard me explain before about the importance of providing context to your team members. Basically, in order to have all the pieces of your business working together and working efficiently, everyone needs to see where you’re aiming to be. Context is important. But that begs the question… how do you create context? […]
Agency Board
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