Strategy & Command38 Videos

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Fill Your Life With the Highest Priority

Fill Your Life With the Highest Priority

If you don’t use your resources to accomplish high-priority, meaningful goals, they’ll be consumed by low-priority annoyances. The best example of this is time. Have you ever noticed that, when you’ve got some unallocated time in your schedule, it tends to get used up dealing with short-term, emotion-based, unrewarding activities? Maybe it’s a client who […]
Alexander Ford
30
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You’re Stumbling in the Dark

You’re Stumbling in the Dark

Are you more or less likely to do something when you know the reason behind it? More likely, right? And your team is the same. At Measurable Genius, our top company value is that we start with why. Why is that? Because I want to know why I’m doing anything in my business. If I […]
Alexander Ford
38
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Organizing Roles

Organizing Roles

Clearly understanding and managing according to accountability and responsibility is critical for the success of your organization. Your organizational chart should represent the roles that are functionally necessary and individuals may be assigned many roles. Those roles represent nothing more than a process inventory that an individual employee is accountable and/or responsible for.
Alexander Ford
20
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Profit Per Puppy

Profit Per Puppy

The economic engine of your business can be measured as Profit per X. What “X” is in your business is something you have to figure out for yourself. This metric represents the “flywheel” of your company because when you change the critical number, it has an astronomical impact on all other areas of the business.
Agency Board
32
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Quarterly Planning Deep Cuts

Quarterly Planning Deep Cuts

In late November of 2017, Measurable Genius ran a 90-day Business Planning Workshop at SAIT. It was a tremendous success, a lot of fun, and I got to create a lot of value for my friends, clients, and everyone who attended. You may remember my Facebook livestream about the difference between accountability and responsibility. In […]
Agency Board
46
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Do the Right Thing

Do the Right Thing

There’s no greater foe to growth than being out of balance with certainty. If you have too little, you’ll constantly be second-guessing and doubting any plans you ever make. You’ll get flustered by failure, and constantly shuffle things around to try and appease your emotional side. But if you have too much, you’ll become stubborn […]
Alexander Ford
29
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The Polymath

The Polymath

Every system in a business is a pipe. You’ve got your sales pipe, your marketing pipe, your operations pipe, and so on. Each pipe is responsible for taking the effort of the people who do the work in that system and turning it into a result (the result depends on the pipe, naturally). Let’s say […]
Alexander Ford
31
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Actually Doing the Work is Easy

Actually Doing the Work is Easy

How’s your relationship with your subconscious? Just take a moment to check in. Are you here on YouTube because you’re avoiding doing something? If you are, that’s okay. I’m not going to judge you for it. But if that last paragraph made you feel slightly guilty, here’s a tip: you’re probably hesitant to do that […]
Alexander Ford
16
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THERE ARE ALWAYS ROCKS

THERE ARE ALWAYS ROCKS

You can always do things better. That isn’t to say that nothing is ever good enough, but it is important to be able to look at anything you’ve done or anything you’re doing and identify how it can be done better. One of the ways we do that at Measurable Genius is by identifying rocks. […]
Alexander Ford
31
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