Strategy & Command38 Videos

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THERE ARE ALWAYS ROCKS

THERE ARE ALWAYS ROCKS

You can always do things better. That isn’t to say that nothing is ever good enough, but it is important to be able to look at anything you’ve done or anything you’re doing and identify how it can be done better. One of the ways we do that at Measurable Genius is by identifying rocks. […]
Alexander Ford
43
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Punctuated Progress

Punctuated Progress

I really believe in the power of incremental progress. It’s one of my company values. It’s the name of my weekly show (Wednesdays at 11:45 am Mountain Time on Facebook). It’s how we find evidence that we’re fulfilling our dreams. However, there are times a whole bunch of incremental progress in different areas will come […]
Alexander Ford
58
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Fill Your Life With the Highest Priority

Fill Your Life With the Highest Priority

If you don’t use your resources to accomplish high-priority, meaningful goals, they’ll be consumed by low-priority annoyances. The best example of this is time. Have you ever noticed that, when you’ve got some unallocated time in your schedule, it tends to get used up dealing with short-term, emotion-based, unrewarding activities? Maybe it’s a client who […]
Alexander Ford
34
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I Want To Be A Movie Star

I Want To Be A Movie Star

Part of our latest quarterly plan for Measurable Genius is to build ourselves a funnel. We’ve done this a few times for our clients, and now it’s time to make one ourselves. Easier said than done, though. What would go into our own funnel? I, for one, want a cool movie. Today I talked about […]
Agency Board
56
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The Polymath

The Polymath

Every system in a business is a pipe. You’ve got your sales pipe, your marketing pipe, your operations pipe, and so on. Each pipe is responsible for taking the effort of the people who do the work in that system and turning it into a result (the result depends on the pipe, naturally). Let’s say […]
Alexander Ford
36
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How To Do a “Lap” of Your Business

How To Do a “Lap” of Your Business

It is impossible to know the priorities of your business unless you know every task in that business. Each and every business owner needs to have some kind of system in which they keep track of everything that goes on in their business. This is necessary because, when you go to figure out what’s important […]
Agency Board
54
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What Are You Applying Your People To?

What Are You Applying Your People To?

You guys have heard me explain before about the importance of providing context to your team members. Basically, in order to have all the pieces of your business working together and working efficiently, everyone needs to see where you’re aiming to be. Context is important. But that begs the question… how do you create context? […]
Agency Board
40
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Kill the Constraints

Kill the Constraints

What’s stopping you from having what you say you want to have? Here’s the thing about the universe: it doesn’t reward hard work for its own sake. If you’ve been putting massive effort into something and you haven’t achieved it yet, chances are pretty good that something other than work is preventing you from having […]
Alexander Ford
40
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How to Run a Daily Stand-Up Meeting

How to Run a Daily Stand-Up Meeting

The most common meeting in your organization should be the shortest. A daily stand-up should be around 15 minutes, and consist of three areas: Priorities (What are the top three things you’re doing today?) Company KPIs (What are the key metrics for the company? How are we doing as an organization?) Rocks (What are you […]
Agency Board
57
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