Strategy & Command38 Videos

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Actually Doing the Work is Easy

Actually Doing the Work is Easy

How’s your relationship with your subconscious? Just take a moment to check in. Are you here on YouTube because you’re avoiding doing something? If you are, that’s okay. I’m not going to judge you for it. But if that last paragraph made you feel slightly guilty, here’s a tip: you’re probably hesitant to do that […]
Alexander Ford
16
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I Want To Be A Movie Star

I Want To Be A Movie Star

Part of our latest quarterly plan for Measurable Genius is to build ourselves a funnel. We’ve done this a few times for our clients, and now it’s time to make one ourselves. Easier said than done, though. What would go into our own funnel? I, for one, want a cool movie. Today I talked about […]
Agency Board
39
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What Are You Applying Your People To?

What Are You Applying Your People To?

You guys have heard me explain before about the importance of providing context to your team members. Basically, in order to have all the pieces of your business working together and working efficiently, everyone needs to see where you’re aiming to be. Context is important. But that begs the question… how do you create context? […]
Agency Board
36
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We Penetrate with Jarvis

We Penetrate with Jarvis

We’re kicking off the new season of the video blog with an inside look at our quarterly planning meeting. I was super excited to present this to the company ever since we completed our executive retreat, and today I finally got that chance. Not only do you guys finally get to see what I was […]
Agency Board
77
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The Mapstermind

The Mapstermind

Today’s episode is all about strategy. Whether that strategy is about building sales funnels, using the Rockefeller habits to do quarterly planning, or more effectively exposing your employees to your company culture *COUGH* Jarvis *COUGH*, you’ll pick up a thing or two. Special thanks to Kathy Yuen of Phase One Design for the cool ice […]
Agency Board
43
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Workspace and Mindspace

Workspace and Mindspace

While I was on vacation a couple weeks back, I had an opportunity to do some reading and some reflecting. And I came to a conclusion about priorities. When you’re a business owner, you have a million things to do in a day. You’ve heard me talk about that before, so I’ll leave that at […]
Agency Board
25
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Guilty Consciences

Guilty Consciences

You guys all know how much I respect the teachings of my mentor Dr John Demartini​. Well, I got a great opportunity today to chat with Warren​ who asked me about the nature of guilt. Spoiler alert: Do the work to find out the benefits of whatever it is you’re feeling guilty about. It’s there. […]
Alexander Ford
29
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Mindset

Mindset

How much time do you invest in getting into the specificities of your own mind? Of your own life and business plans? Or are you just out in the world smashing into shit? If you build a vision in your mind that makes sense, it has a much higher probability of coming true. It’s all […]
Alexander Ford
18
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Certainty

Certainty

When you’re not absolutely certain, you’re … not. Being in command of your business depends on your certainty. You’ll never have 100% of the data, so you need to start getting comfortable working with probabilities.
Alexander Ford
42
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Organizing Roles

Organizing Roles

Clearly understanding and managing according to accountability and responsibility is critical for the success of your organization. Your organizational chart should represent the roles that are functionally necessary and individuals may be assigned many roles. Those roles represent nothing more than a process inventory that an individual employee is accountable and/or responsible for.
Alexander Ford
20
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