Brand Promises

How do you differentiate yourself from your competition? Chances are, there’s at least one other person out there providing the service you do. How do you position yourself as the brand your target market feels congruent with? On Episode 2 of Incremental Progress, I’ll give you some tips on how you can find the ways […]

Getting Everyone On the Same Page

In the best episode of Daily Genius so far we’re giving you a sneak peek into our quarterly strategic planning process. I share with my team the details of our One-page Strategic Plan (#OPSP) and we work together to make sure everyone in the company is on the same page. Each of our team members […]