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Why Small Events are the Key to Big Profits

Most business owners or entrepreneurs are too afraid to run events because of the up-front costs associated with them Those who do run events often barely break even, much less turn a profit. What if I told you that small events can earn you BIG profits? On today’s episode of Start With Why I’m interviewing […]
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Massively Increase Your Sales And Impact Through Speaking

Massively Increase Your Sales And Impact Through Speaking

Most business owners and entrepreneurs who speak from stages fail to generate new leads or acquire new customers. In this episode of Start With Why I’m interviewing Kat Halushka and Kimberly Carson-Richards, co-founders of Profitable Impact Academy and the team behind the Profitable Speaker Bootcamp on why speaking is an important strategy and why most […]
Alexander Ford
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New Year’s Resolutions are for Losers

When was the last New Year’s resolution you made that came true? Last year? The year before that? Five years? Never? This time of year annoys me because I know how to set goals that come true. And New Year’s resolutions encourage people who don’t really know how to set goals that come true to […]
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The Gift of Action Items

Merry Christmas, everyone. Time off is nice, isn’t it? Well no, not really, because it just means you’re procrastinating on what you need to be doing to move your life forward by spending the time on short-term immediate gratification. Here’s my suggestion: give yourself the best gift of all: a system that you can develop […]
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Put Your Money to Work

One of the themes that emerged at one of our recent Command & Conquer workshops was the question, “what exactly do I want in my life?” It’s easy to get carried away. Most of us tell ourselves and others that we know EXACTLY why we do what we do. But that couldn’t be further from […]
Alexander Ford
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Escape the Mind Palace

Most of the work involved in setting goals comes long before you decide what you want to accomplish. As 2019 comes to a close and 2020 begins, take stock of the year and the decade. What did you hope to accomplish? What DID you accomplish? The difference between those two things has nothing to do […]
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One Day, I Won’t Have To

There are tons of business owners out there trapped in the delusion of freedom. They’re not wrong for pursuing the idea, of course. As a business grows and scales, as it produces sustainable revenue, and as the leads come flowing in, a CEO will find themselves able to free themselves of many of the uninspiring […]
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Why You Need a Producer

Think back to the last seminar or event you attended. What was the promised outcome vs. what you actually got out of it? Did they match up? Or did you walk away disappointed? If you think about it, you’ll find that the quality of an event (or even a coaching program or course) has little […]
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You’re Not the Hero

Every service provider that cares wants to do a good job for their client. But doing that “good job” isn’t solely about producing results. In fact, when you’re too focused on results, you actually hamper your ability to provide the very service or transformation your client is seeking. Time to take a step back. On […]
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