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Selling is Serving

There’s this pervasive idea in our culture that sales is the art of manipulation, and that it doesn’t really matter if a person needs your product or service or not so long as they give you their money. Let me make it clear: a selfish salesperson is a bad salesperson. The most important thing you […]
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Planning is Inconvenient

Business owners work longer and harder than anyone else on the planet. They are excellent at getting things rolling and persevering through challenges that would case others to give up. But this relentless drive comes with its own drawbacks. Entrepreneurs accumulate debt (which includes, but is not limited to, financial debt) at a significant rate […]
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Defend Your Culture

Many business owners think the primary asset of their company is the product or service that they provide. . As in, if they were to sell their business, the thing that would be worth the most to investors is the actual work that business does. . Undoubtedly, that is a factor. But it isn’t the […]
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Meaning = Productivity

If you don’t know yourself, you don’t know your business. If you are an entrepreneur, your business is an extension of yourself. It’s the vehicle through which you can achieve something meaningful in the world. If your long-term vision for your business is clouded, if your plans never seem to come true (or if they […]
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You Can Do It, But You’re Not

Your mindset is the biggest risk to your business. This applies to far more than just positive thinking. While optimism has its place, we also need to be aware of our blind spots – what is our brain hiding from us that we don’t even know about? My good friend and client David Mehler helps […]
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Are You Binge-Worthy?

Building a content-marketing machine is the single most important long-term investment that you can make today in your business. Of course, I’m not expecting you to go from 0 to Gary V overnight. But by starting today, and by learning the principles of what successful and effective content marketing looks like, you can start traveling […]
Alexander Ford
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There Is No “I” in Team, but There Is “Me”

Many small business owners become managers out of necessity – well before they’re equipped with the skills and the mindset necessary to really grow and develop a team of A-players. The unfortunate reality is that poor management is a handicap for your business. And while it’s not a skill you’re going to master overnight, there […]
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Become Your Avatar

If you want new leads, the worst thing you can tell people is what you do. In fact, the less you talk about yourself, the better. The unfortunate truth every marketer needs to realize is that the market doesn’t really give a flying fork about you or your product. Human beings are selfish, and you […]
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Want to be Objection Proof?

Want to be Objection Proof?

You’re never going to overcome an objection that you agree with. Let’s say you sell a high-ticket program or service, and you feel rushed, overwhelmed, and too busy. What are you going to say when you’re on a sales call with a lead who tells you that they’d love to work with you if they […]
Alexander Ford
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