THE SHERPA GETS NO GLORY

Something I’ve been wrestling with lately is how best to sell what we do here at Measurable Genius. I know that we can work with any client in any business to make it better. But communicating that to other people is a tricky task. People want to see exactly how we’re going to live up […]

Alexander Ford

June 18, 2019

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HELP!

One of the most difficult parts of running a business is asking for help. Whether that be from your team, or from an outside coach or mentor, admitting you can’t do it all yourself can be a real ego test. But if you’re really dedicated to growing your business, to taking it above and beyond, […]

Alexander Ford

June 18, 2019

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CHALLENGE WEEK

Business is hard as all hell, and I know that better than most because I’ve been doing this for 17 years. Sometimes you have the ups, and sometimes you run into… challenging weeks – and during those times you can’t give up. That’s the key difference between those who fail at business and those who […]

Alexander Ford

June 18, 2019

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ISN’T IT OBVIOUS?

You ever had one of those fucking Mondays? Yeah. Me too. On today’s episode, I discuss the video blog with Warren and Everett, struggle through a sales meeting with Jen, and give some insight about running a services business to Doug.

Alexander Ford

June 18, 2019

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EVERYONE NEEDS A LANDING PAGE(S)

One thing I find myself recommending to my clients over and over again is the idea of a landing page to capture the traffic they’re buying from ad platforms like Facebook(TM) and Google. If you’re running paid ads, you need to have an idea of where you want to send that traffic and what you […]

Alexander Ford

June 18, 2019

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I HATE MONEY

Well, okay, maybe that’s an exaggeration. But what I do hate is having to be accountable to a system I lack information to effectively manage. One of the great things about leading a small business is that we can be flexible. If there’s something about the company that doesn’t work, we don’t have to re-invent […]

Alexander Ford

June 18, 2019

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STOP PRODUCING BAD CONTENT

It seems like every company has a Facebook profile these days. If you’re reading this, you probably have one for your business too! But are you using it right? Do you have one of those “social media managers” whose only job is to fill space with content about your company? If you’re doing that, you’re […]

Alexander Ford

June 18, 2019

25

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POINT OF VONCURSION

You guys have heard me say before that dissatisfaction drives innovation. Well, I started off the day today dissatisfied with something: how can we turn our website traffic into customers? We started breaking down the problem and dove into a rabbit hole: what’s our single point of conversion? What does our funnel look like? What […]

Alexander Ford

June 18, 2019

66

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SPOOKY SCARY GENIUSES

Webinars are a strategy that I have seen work for coaches, speakers, and seminar leaders time and time again. And, like everything else, you don’t need to do them perfectly the first time around. The most important step is the first one, and if you delay that constantly by trying to be perfect, you’ll never […]

Alexander Ford

June 18, 2019

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SELL YOUR STORY

The core to any business is selling things. That much is obvious. And when you’re a service company, you’ve got to sell yourself. Or, at least, sell a story about yourself. “Hi! Do you have X problem? Then we have X solutions!” Solving for X is the hard part. Finding a story, an identity, that […]

Alexander Ford

June 18, 2019

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