Alexander Ford

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It Takes What it Takes

It Takes What it Takes

You have a vision. There are variations on the formula, but once you’ve picked yours, the resources – time, energy, money, management, people, market access, etc. – are fixed. It’s going to take a certain amount of those resources and effort in order to achieve the result you desire. Period. The universe doesn’t care if […]
Alexander Ford
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Cost Per Conversion

Cost Per Conversion

The goal is to make at least 1X returns on your marketing and ad spend. Are you? How do you calculate it? In this episode, I walk Jason through an example that you can probably find helpful too. We also talk about how to look at your marketing funnel from a digital advertising perspective and […]
Alexander Ford
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The Hidden Costs of Your Team Members

The Hidden Costs of Your Team Members

Do your team members know the real costs of employing them in the business? Rene inspired a portion of this episode at today’s MAPS meeting and so I walk through the process of figuring out how to calculate the hidden and intangible costs required to employ your team. Today’s episode also features a special guest, […]
Alexander Ford
31
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Restoring Integrity

Restoring Integrity

Relationships can be challenging. In today’s episode of Daily Genius, we explore the concept of restoring integrity – the process of identifying our disempowering stories of judgment, exploring those stories, identifying how they impact ourselves and others, and then cleaning up that baggage with a conversation. All of us want to be loved for who […]
Alexander Ford
30
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Hey, J.A.R.V.I.S.!

Hey, J.A.R.V.I.S.!

Jarvis is truly an incredible system. Being able to help business owners take what’s in their heads (and the heads of their employees) and make it real in a way that’s accessible, searchable, cultural, and measurable is not one of the things I thought I’d be doing when I set out to start an IT […]
Alexander Ford
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