Alexander Ford

Engaging With Your Audience

Producing content for your audience is a big commitment, but it’s not the only one you’re going to have to make in order to survive in the digital world. You also need to be genuinely interested in developing meaningful relationships, because at the end of the day, “social media” is just the platform – the […]

Your Digital Persona

What should you say!? How should you behave? What is your “personal brand”? What do you keep private? Every content creator struggles with these challenges. This episode is Alexander’s most inspired video yet because we talk about how you need to show up and be yourself. This is the ninth episode in our 10 part […]

Facebook Tracking & Custom Conversions

Knowing how to track, read, and analyze your Facebook advertising data is essential to your success. With the right foresight and a bit of planning, Facebook gives us the tools to measure what actions our visitors are taking when they take action on our ads. This is the eighth episode in our 10 part series […]

Facebook Retargeting Campaigns

Setting up Facebook retargeting campaigns could significantly and immediately increase your revenues on traffic you’ve already got. Watch this episode if you want to grow your business significantly. This is the seventh and most comprehensive episode so far in our 10 part series on setting up Facebook for your business properly. Each episode touches on […]

Installing Your Facebook Pixel

Installing your Facebook Pixel on your company’s website is an absolutely critical step forward in establishing your foothold in the world of social media marketing. By doing so we begin to capture valuable data and dramatically expand our ability to measure the success of our investments in Facebook advertising. This is the sixth episode in […]

Managing Facebook Permissions

This step is where the magic starts to happen, because in today’s episode we assign our team the permissions they need to start contributing to our mission for social media domination. Once they have access, the sky’s the limit! This is the fifth episode in our 10 part series on setting up Facebook for your […]

Adding Facebook Users & Partners

Get ready for the toughest lesson yet, because in this episode we talk about the key differences between adding users and partners to your Facebook Business Manager. This is the fourth episode in our 10 part series on setting up Facebook for your business properly. Each episode touches on one step in the journey to […]

Facebook Advertising Accounts

It’s time to import or create your Facebook advertising accounts into the Facebook Business Manager. Plus, while editing I was inspired to record some bonus content on how to set a powerful context and reasonable expectations as you begin your journey into the Facebook advertising platform. Stay tuned to the end for that. This is […]

Claiming Your Facebook Pages

Got your Facebook Business Manager account created? In this video we talk about importing your Facebook Pages, and what that means in terms of your ability to post content to your page.   This is the second episode in our 10 part series on setting up Facebook for your business properly. Each episode touches on […]

The Facebook Business Manager

In this video, we start off our 10-part series on setting up Facebook for your business properly by introducing you to the Facebook Business Manager. We’re releasing a new episode each day for the next 10 days covering topics such as claiming your Facebook page, setting up your Facebook pixel, and configuring custom conversions.