The Death of the Specialist
Have you ever noticed how easy it is to find horror stories by freelancers about working with nightmare clients… but it’s much harder to find business owner horror stories about freelancers? It’s not as though they don’t exist. I’ve heard my share of them. In fact, one of the reasons that Measurable Genius exists is […]
Why Gary V is Right About Documenting Over Creating
You know Nike’s slogan, right? That old three-word adage that they’ve been milking for years now? Just do it. As cliché as it is, they have a point. So many people get caught up in the idea of trying to be perfect the first time that they never get started doing anything. Marketing is no […]
Level up Your Leadership
Where would you rank amongst the greatest generals of history? Are you a Napoleon or are you more of a Custer? See, both military commanders and business owners have one thing in common: they need to be able to lead their team to victory. Whether that’s towards quarterly growth or conquering most of Europe, well, […]
Brand Promises
How do you differentiate yourself from your competition? Chances are, there’s at least one other person out there providing the service you do. How do you position yourself as the brand your target market feels congruent with? On Episode 2 of Incremental Progress, I’ll give you some tips on how you can find the ways […]
Why You Need to be Producing Content Marketing in 2019
Let’s talk about the trends that I see in the market as we roll through 2019 and how you can capitalize on the opportunity available to you by producing high quality video content.
Do What You Love and Delegate the Rest
How much money are you wasting by not paying someone a salary? Are you throwing away time doing tasks that don’t return much per hour, financially speaking, when you could delegate them to someone else? Are you sapping your energy doing things you don’t want to do because no one else has been given that […]