Alexander Ford

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Do What You Love or Love What You Do

Do What You Love or Love What You Do

How much money are you wasting by avoiding hiring? Are you throwing away time doing tasks that don’t return much per hour, in terms of dollars, when you could delegate them to someone else? Are you sapping your energy doing things you don’t want to do because no one else has been given that accountability? […]
Alexander Ford
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There Can Only Be One

What are you working on right now? Actually, maybe I should ask what you’re SUPPOSED to be working on right now. If you’re reading this, you’re clearly not doing it. Here’s the thing, though. That’s okay. If your attention has brought you to this post, honor the fact that you’re distracted. That’s a sign that […]
Alexander Ford
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Role Roulette

Happy Halloween, everyone. Take care to watch out for all the ghouls, ghosts, goblins, and other monsters wandering about today! Although, I have to admit that there’s one thing I find scarier than any monster: spending my time doing low-priority work. Sometimes that can be hard to distinguish. Like many business owners, I have so […]
Alexander Ford
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Your Disorganisation is a Habit

The word “addiction” brings up an awful lot of nasty images: we tend to associate it with vices like drugs, alcohol, or gambling. But it can be a lot more benign than that. There are tons of people out there addicted to being disorganized. This can be particularly nasty, especially in business. And the worst […]
Alexander Ford
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One Size Fits No-one

Would you tell your grandmother about your brand-new pair of Yeezys? She’d probably look at you and (rightfully) ask you why someone in their right mind would use that name for a pair of shoes. You’d just tell her you bought shoes. You’d tailor the message for the person who’s receiving it. So start using […]
Alexander Ford
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I Know the Meaning of Life

Have you forgotten why you’re here? No, not on Facebook. On the planet. Are you keeping your daily actions aligned with your purpose? Or are you being taken off-track by emergencies, crises, and emotional black holes? Don’t beat yourself up for it. It happens to everyone…just not at the same frequency. There are tools that […]
Alexander Ford
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We Promise to Do Our Best

We Promise to Do Our Best

Entrepreneurship is not a means to an end for me, it’s the end-game. I do it because it makes me grow. I do it because it forces me to look inside myself and get better every day. Sometimes there will be challenges, and there will always be different things to work on in order to […]
Alexander Ford
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