Business Fundamentals40 Videos

Order By:   Views
48799377_844633025877150_3461570669358088192_n

The Immortality of Authenticity

There are tons of people out there struggling to build a life they don’t really want. It’s especially endemic in the world of entrepreneurship. Guys like Elon Musk and Jeff Bezos are idolized and emulated because starting your own business is the “cool” thing to do. I think it’s fair to say not many people […]
Alexander Ford
78
0
42798709_1690928431036730_8354422109023240192_n

Your Disorganisation is a Habit

The word “addiction” brings up an awful lot of nasty images: we tend to associate it with vices like drugs, alcohol, or gambling. But it can be a lot more benign than that. There are tons of people out there addicted to being disorganized. This can be particularly nasty, especially in business. And the worst […]
Alexander Ford
91
0
50648014_1143970455771325_4614024404781760512_n

Trying to Have it All Leaves You With Nothing

The biggest threat to any business is the owner of that business. As entrepreneurs, we’ve already decided to tackle one of the most challenging things anyone could possibly do: build a business. For one reason or another, we’ve committed ourselves to take on accountability when so many people spend their lives desperately trying to avoid […]
Alexander Ford
56
0
POINT OF VONCURSION

POINT OF VONCURSION

You guys have heard me say before that dissatisfaction drives innovation. Well, I started off the day today dissatisfied with something: how can we turn our website traffic into customers? We started breaking down the problem and dove into a rabbit hole: what’s our single point of conversion? What does our funnel look like? What […]
Alexander Ford
76
0
43685915_358354001564647_6365767214917746688_n

Role Roulette

Happy Halloween, everyone. Take care to watch out for all the ghouls, ghosts, goblins, and other monsters wandering about today! Although, I have to admit that there’s one thing I find scarier than any monster: spending my time doing low-priority work. Sometimes that can be hard to distinguish. Like many business owners, I have so […]
Alexander Ford
56
0
Account for Value

Account for Value

You need to know the difference between accountability and responsibility in order to successfully scale up an organization. Some people mash all these words together thinking they mean the same thing. People need clear lines to know how to do their jobs.
Alexander Ford
23
0
Future Accounting

Future Accounting

Your goals in life won’t come true unless you’re accountable to them in advance. See … that future you say you want? You’re disowning it. It’s a trick. Just by your nature of wanting it, you’re acknowledging that you don’t have ownership of it. You haven’t found evidence of it. You don’t see where you […]
Alexander Ford
27
0
Becoming Jordan Peterson

Becoming Jordan Peterson

Don’t be a business owner trying to take accountability and ownership of other people’s stuff … their problems; causes; tirades. Put your own room in order first. Don’t go out into the world and assume ownership of other people’s stuff. When you martyr yourself on these causes you clearly can’t make a difference on, you […]
Alexander Ford
22
0
CLOSE