Business Fundamentals40 Videos

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The Immortality of Authenticity

There are tons of people out there struggling to build a life they don’t really want. It’s especially endemic in the world of entrepreneurship. Guys like Elon Musk and Jeff Bezos are idolized and emulated because starting your own business is the “cool” thing to do. I think it’s fair to say not many people […]
Alexander Ford
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The Myth of More Work

There’s a finite limit to the amount of work you can get done in a day. But it never quite seems to be enough, right? No matter how much you accomplish, there’s this nagging voice in the back of your mind that’s never satisfied. “You’re never going to grow this business if you don’t work […]
Alexander Ford
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The Polymath

The Polymath

Every system in a business is a pipe. You’ve got your sales pipe, your marketing pipe, your operations pipe, and so on. Each pipe is responsible for taking the effort of the people who do the work in that system and turning it into a result (the result depends on the pipe, naturally). Let’s say […]
Alexander Ford
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There Can Only Be One

What are you working on right now? Actually, maybe I should ask what you’re SUPPOSED to be working on right now. If you’re reading this, you’re clearly not doing it. Here’s the thing, though. That’s okay. If your attention has brought you to this post, honor the fact that you’re distracted. That’s a sign that […]
Alexander Ford
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Trying to Have it All Leaves You With Nothing

The biggest threat to any business is the owner of that business. As entrepreneurs, we’ve already decided to tackle one of the most challenging things anyone could possibly do: build a business. For one reason or another, we’ve committed ourselves to take on accountability when so many people spend their lives desperately trying to avoid […]
Alexander Ford
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Your Brand is Irrelevant

If you want to grow your business, you’re not going to get the most leverage by focusing on your brand. The same can be said of a dozen other things that are necessary for a business to do… but the question you must ask yourself is not “if” it’s necessary, but “when” it’s necessary. And […]
Agency Board
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Your Disorganisation is a Habit

The word “addiction” brings up an awful lot of nasty images: we tend to associate it with vices like drugs, alcohol, or gambling. But it can be a lot more benign than that. There are tons of people out there addicted to being disorganized. This can be particularly nasty, especially in business. And the worst […]
Alexander Ford
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