Human Behavior59 Videos

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So Much Nonsense

So Much Nonsense

Have you built your dreams on a solid foundation? If we were to break down your problems, would they actually make sense? How clear are you on what you’re communicating and what action you want others to take? Don’t let your dreams stay dreams. Clean up the nonsense.
Alexander Ford
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The Art of Deserving

Do you feel stuck and unable to achieve what you really want? Are you often feeling that “life would be better if…?” Maybe it’s possible that you don’t feel that you deserve the things that you say you want. That feeling of unworthiness, more than anything else, is keeping you trapped. That unworthiness is creating […]
Agency Board
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Capturing Attention

Capturing Attention

There are stages of awareness you need to be aware of when you’re building an audience by producing content. First, they become aware of you. Then, if you’re lucky, they realize they have a need you can help them with and they become in-consideration of you. An even smaller number of those in-consideration of you […]
Alexander Ford
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How Your Labels Hold You Back

How Your Labels Hold You Back

Morally labeling things is a one-way ticket to emotional fragility. Because moral labels are absolute and one-sided, whenever someone does something that isn’t congruent with the label, we’ll react accordingly. Here’s an example: let’s say you label “spilling coffee” as a bad thing. Because it has that label, whenever it happens, you’re going to be […]
Alexander Ford
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Short Term Pain Mitigation

Short Term Pain Mitigation

Keep your hands off that marshmallow. Here’s a quick explanation if you don’t know what I’m talking about: in the 60s there was an experiment done at Stanford involving delayed gratification. A group of children were each given marshmallows and told that, if they resisted the temptation to eat them immediately, they’d get another. Later […]
Alexander Ford
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Why Do You Do What You Do?

Why Do You Do What You Do?

Every quarter I take time out of my business to talk to my team about their values. For a business owner, that time is a serious investment. Pulling everyone away from their job is not something I take lightly. I do it because it’s valuable. Why is it valuable? One of the ways I know […]
Agency Board
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Your Role Models are Sabotaging Your Success

If you had a million dollars, what would you do with it? Would you invest it into your business? Buy a nice house for your family? Show it off with a fancy car? You’re going to hear a couple of voices pop up. The first voice will say “Oh, cool. Maybe I can finally take […]
Agency Board
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The Gospel of You

The Gospel of You

IT’S YOUR DUTY! You HAVE to evangelize the gospel of what you believe in. Maybe you don’t like the phrase “content marketing.” OK. Fine. Use this word instead: world-building. Build a world in the mind of your customer.
Alexander Ford
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Twenty Years of Work

Twenty Years of Work

I’ve had a lot of experience with being unhappy with the status quo. If you’re any kind of visionary, you’ll know what I mean. Where others can get complacent, we’re always trying to improve. Where others will say it’s “good enough,” we’re trying to perfect it. It’s that kind of attitude that gives us our […]
Alexander Ford
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