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FUCKED IF I DO, FUCKED IF I DON’T

FUCKED IF I DO, FUCKED IF I DON’T

I was a bit stressed this morning. But, rather than mope around, I used it. I’ve said this before, but if I’m upset about something, that means there’s an area of my business that I can improve. I’m not perfect, and I don’t run a perfect business, but that means there’s always things that can […]
Alexander Ford
82
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TITANIC SERVICE

TITANIC SERVICE

There’s no big secret to making money. It just requires a few simple things: a product that people want to buy, the work ethic to create a business to give it to them, and your ability to direct resources and materials towards the fulfillment of that objective. On today’s episode, I chat sales, I chat […]
Alexander Ford
29
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WHERE THE FUCK IS THE KETCHUP

WHERE THE FUCK IS THE KETCHUP

Accountability is a word that makes people cringe. Sure, it’s great to think up ideas and strategies and all, but when it comes time to actually implement them, there’s a lot of shifty eyes and sideways glances. That’s why accountability needs to be clearly defined: if you’re the one who needs to get something done, […]
Alexander Ford
206
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THE SHERPA GETS NO GLORY

THE SHERPA GETS NO GLORY

Something I’ve been wrestling with lately is how best to sell what we do here at Measurable Genius. I know that we can work with any client in any business to make it better. But communicating that to other people is a tricky task. People want to see exactly how we’re going to live up […]
Alexander Ford
33
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HELP!

HELP!

One of the most difficult parts of running a business is asking for help. Whether that be from your team, or from an outside coach or mentor, admitting you can’t do it all yourself can be a real ego test. But if you’re really dedicated to growing your business, to taking it above and beyond, […]
Alexander Ford
31
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EVERYONE IS SICK

EVERYONE IS SICK

You don’t get paid unless you add value to the market. At Measurable Genius, one of the many ways we’ve chosen to do that is by producing video for our clients as well as ourselves. By putting a real person in front of a video camera and seeing what comes out, you get that vital […]
Alexander Ford
60
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COMPANIES ONLY WORK IN CONTEXT

COMPANIES ONLY WORK IN CONTEXT

No matter how big or small your organization is, it’s going to have problems if everyone isn’t on the same page. And with people being people, persistence, patience, and love are necessary ingredients if you want to get anywhere close. As a business owner, you ESPECIALLY need to be patient, even when your employees aren’t. […]
Alexander Ford
23
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GET EFFICIENT OR GET LOST

GET EFFICIENT OR GET LOST

You guys may have noticed that I hate wasting time. That’s why when I come to a meeting I want to know exactly what we’re doing and what we’re going to be discussing. A meeting without an agenda is like lighting a whole pile of money on fire … and I’m no Joker. On today’s […]
Alexander Ford
32
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The Keys to the Kingdom

The Keys to the Kingdom

Hey. What should you be doing this very second (to best serve your master plan)? Okay, well, right now you’re reading this. But if you were at work and asked yourself the same question, how would you reply? If you asked me, I could tell you very easily. Because I made a list. I know […]
Agency Board
48
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Time to Get Efficient

Time to Get Efficient

There’s a common adage: work smarter, not harder. Well, great advice. What are you supposed to do with that? One of the ways I’ve interpreted that advice is by creating a list that tells me what the exact right thing is to do at any given moment. Or, as Rene cleverly put it this episode, […]
Agency Board
32
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