Marketing107 Videos

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Stop Doing Nothing and Do Everything

Marketing is one of the most difficult areas for many business owners to grasp because it’s so flexible. There are so many paths you can take. You’re probably seen a dozen or so marketing companies on Facebook all trying to sell you marketing tools. Unfortunately, this then becomes a problem of human behaviour: if a […]
Alexander Ford
47
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World Building

World Building

I’m going to re-brand “content marketing” as “worldbuilding.” Each of the people who experience your content experience a completely different world in their minds’ eye. That storytelling is something that we can become a part of, if we choose to be, as marketers. We have the opportunity to build a sense of culture and a […]
Alexander Ford
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Marketing Blackjack

Marketing Blackjack

Where can I put my money to make sure I get the most bang for my marketing buck? I hear that a lot from my clients. And the unfortunate reality is that that question has no simple, catch-all answer. Your marketing depends on a lot of factors, including your audience, your values, and your strategy. […]
Agency Board
24
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The Attention Economy

The Attention Economy

On this week’s episode of Incremental Progress I discuss why you need to be investing in content marketing and I break down why you need 10X the marketing content you think you do. This episode is pure fire – I break down content marketing from both macro and micro perspectives. You can’t watch this 30-minute […]
Alexander Ford
184
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Need Help with Your Dead Elevator Pitch?

Need Help with Your Dead Elevator Pitch?

Are you ready to articulate what you do and why you’re the expert in just 17.5 seconds? There are many entrepreneurs with great products and services, but they struggle with getting the leads they need to grow their businesses. Why? Because they can’t clearly communicate the value of what they have to offer. And the […]
Alexander Ford
73
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MGI 04

The Paradox of Self-Promotion

Wouldn’t it just be great if everyone in the market already knew what you did and how good you are at it? Yet, that’s the thorniest part of running a business. How do you stand out in the vast sea ? of people and products all vying for the most important resource a business can […]
Agency Board
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Your Digital Persona

What should you say!? How should you behave? What is your “personal brand”? What do you keep private? Every content creator struggles with these challenges. This episode is Alexander’s most inspired video yet because we talk about how you need to show up and be yourself. This is the ninth episode in our 10 part […]
Alexander Ford
25
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SELL YOUR STORY

SELL YOUR STORY

The core to any business is selling things. That much is obvious. And when you’re a service company, you’ve got to sell yourself. Or, at least, sell a story about yourself. “Hi! Do you have X problem? Then we have X solutions!” Solving for X is the hard part. Finding a story, an identity, that […]
Alexander Ford
79
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I Know Where All Your Customers Are

I Know Where All Your Customers Are

How many ads do you have running on Facebook right now? How about your direct competition? Chances are you don’t have any and neither do they. If you do, hey, kudos to you. If not, well, why not? Television, print, radio, billboards…those are strategies that worked 30 years ago. Today, everyone’s eyeballs are on the […]
Agency Board
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