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One Size Fits No-one

Would you tell your grandmother about your brand-new pair of Yeezys? She’d probably look at you and (rightfully) ask you why someone in their right mind would use that name for a pair of shoes. You’d just tell her you bought shoes. You’d tailor the message for the person who’s receiving it. So start using […]
Alexander Ford
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Tactical Content Marketing Strategy

Tactical Content Marketing Strategy

Gary Vaynerchuk says over and over again that in order to be successful, you need to pull from both sides at once. First, we build an audience by deploying content marketing. Start a show. Do a podcast. Host events. Hire a videographer and have them follow you around so that you can produce a vlog. […]
Alexander Ford
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Are You Binge-Worthy?

Building a content-marketing machine is the single most important long-term investment that you can make today in your business. Of course, I’m not expecting you to go from 0 to Gary V overnight. But by starting today, and by learning the principles of what successful and effective content marketing looks like, you can start traveling […]
Alexander Ford
92
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Why You Need a Producer

Think back to the last seminar or event you attended. What was the promised outcome vs. what you actually got out of it? Did they match up? Or did you walk away disappointed? If you think about it, you’ll find that the quality of an event (or even a coaching program or course) has little […]
Agency Board
65
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ISN’T IT OBVIOUS?

ISN’T IT OBVIOUS?

You ever had one of those fucking Mondays? Yeah. Me too. On today’s episode, I discuss the video blog with Warren and Everett, struggle through a sales meeting with Jen, and give some insight about running a services business to Doug.
Alexander Ford
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Marketing Prostitution

Marketing Prostitution

Transactionalizing your marketing is a mistake. You need to earn your audience’s affection and attention over time. You must invest in the relationship by bringing content and value to the table. If all you want to do is short-cut the process and jump right to the sale, you might as well be… Well, you know…
Alexander Ford
15
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Find Your Place on the Assembly Line of Clients

Find Your Place on the Assembly Line of Clients

Your business is perfect for certain people at a certain moment in their lives. You have an ideal customer avatar, with a certain set of challenges that you are uniquely qualified to tackle. You already knew that I hope. But what many entrepreneurs miss is that there are so many other entrepreneurs out there who […]
Alexander Ford
41
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The Mapstermind

The Mapstermind

Today’s episode is all about strategy. Whether that strategy is about building sales funnels, using the Rockefeller habits to do quarterly planning, or more effectively exposing your employees to your company culture *COUGH* Jarvis *COUGH*, you’ll pick up a thing or two. Special thanks to Kathy Yuen of Phase One Design for the cool ice […]
Agency Board
52
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