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The Attention Economy

The Attention Economy

On this week’s episode of Incremental Progress I discuss why you need to be investing in content marketing and I break down why you need 10X the marketing content you think you do. This episode is pure fire – I break down content marketing from both macro and micro perspectives. You can’t watch this 30-minute […]
Alexander Ford
184
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Quarterly Planning Deep Cuts

Quarterly Planning Deep Cuts

In late November of 2017, Measurable Genius ran a 90-day Business Planning Workshop at SAIT. It was a tremendous success, a lot of fun, and I got to create a lot of value for my friends, clients, and everyone who attended. You may remember my Facebook livestream about the difference between accountability and responsibility. In […]
Agency Board
54
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The Mapstermind

The Mapstermind

Today’s episode is all about strategy. Whether that strategy is about building sales funnels, using the Rockefeller habits to do quarterly planning, or more effectively exposing your employees to your company culture *COUGH* Jarvis *COUGH*, you’ll pick up a thing or two. Special thanks to Kathy Yuen of Phase One Design for the cool ice […]
Agency Board
56
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Content: Endgame

What’s the point of scaling your business? Take a moment to think about the future: your offer is rock-solid and converting. Your marketing is bringing in steady leads. Your sales team is booking and closing calls. Your fulfillment team is taking care of your clients. What is YOUR job then as the CEO? What would […]
Agency Board
116
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Your Digital Persona

What should you say!? How should you behave? What is your “personal brand”? What do you keep private? Every content creator struggles with these challenges. This episode is Alexander’s most inspired video yet because we talk about how you need to show up and be yourself. This is the ninth episode in our 10 part […]
Alexander Ford
25
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The Legend of the Live Stream Workshop

The Legend of the Live Stream Workshop

Production value sells. If you’ve got a high-ticket event, funnel, or mastermind, you’re not going to attract much attention filming a webinar in your basement with poor lighting and crackling audio. At best, you’re going to get tire-kickers, and at worst you’re going to get nobody. But what if you took that same webinar and […]
Alexander Ford
96
0
Logo Language

Logo Language

Short episode, but it’s going to teach you a crucial rule about designing your logo. What? You’re still reading this? I’m not going to give it away in the copy! Go watch the video!
Agency Board
38
0
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Are You Binge-Worthy?

Building a content-marketing machine is the single most important long-term investment that you can make today in your business. Of course, I’m not expecting you to go from 0 to Gary V overnight. But by starting today, and by learning the principles of what successful and effective content marketing looks like, you can start traveling […]
Alexander Ford
93
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