Marketing107 Videos

Order By:   Ratings
Evidence of Engagement

Evidence of Engagement

Your clients automatically demonstrate what is most important and meaningful to them through their behavior. You can literally tell a story that meets their needs, triggers their voids, and stimulates their values… Then you can pay Facebook money to target those individuals with your marketing and include valuable offers to subscribe to your services or […]
Alexander Ford
22
0
World Building

World Building

I’m going to re-brand “content marketing” as “worldbuilding.” Each of the people who experience your content experience a completely different world in their minds’ eye. That storytelling is something that we can become a part of, if we choose to be, as marketers. We have the opportunity to build a sense of culture and a […]
Alexander Ford
34
0
Go First and Provide Value

Go First and Provide Value

What can you do to establish a joint venture with a bigger player than you are? The first thing you have to do is become relevant. No matter how big or small your business, no one will be willing to JV with someone they don’t know. You have to establish a relationship first. Once they […]
Alexander Ford
44
0
55736651_572547209922876_7763586187079450624_n

Stop Attracting Broken Customers

It is much easier to market a product to someone who already wants a solution to a problem rather than to someone who is unaware they even have a problem. Here’s the difference: the former type of person is already looking into what they can do about said problem. Maybe they’ve even tried a few […]
Alexander Ford
46
0
Reframe that Perspective

Reframe that Perspective

“Oh my God, I’m never going to have time to do all of this. And isn’t it going to be really expensive?” Yes. It’s going to be some work. And you’ll need to hire some team or pay an agency like mine to produce some content. At scale, though, none of that matters. It all […]
Alexander Ford
20
0
IP 57

Starting With Why

There are dozens of different kinds of smartphones. And yet, you decided on just one of them. Why? The immediate response to that question is generally a deep sigh and a “well, when I looked at the features when compared to some other ones I looked at…” And my general response is not to believe […]
Agency Board
57
0
The Start of my Media Empire

The Start of my Media Empire

Pop quiz: what do you do? Time’s up. How long was your answer? Let me give you an example: Measurable Genius is a media company. We help entrepreneurs and small business owners find their story, acquire new leads, and grow their company. Nice and clear. But the best part is that it makes you ask […]
Agency Board
36
0
ISN’T IT OBVIOUS?

ISN’T IT OBVIOUS?

You ever had one of those fucking Mondays? Yeah. Me too. On today’s episode, I discuss the video blog with Warren and Everett, struggle through a sales meeting with Jen, and give some insight about running a services business to Doug.
Alexander Ford
35
0
Thumbnail

Get Magnetic

What type of lead magnet is best for you? Obviously, every business owner knows they need lead magnets. They’re essential to growing your list and they sit at the very top of your funnels. But with all the information floating around out there, it can be pretty intimidating to try and think of what method […]
Agency Board
108
0
CLOSE