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Produce the Show, not the Commercial

Produce the Show, not the Commercial

Nobody wants to watch commercials. Unless, of course, you’re talking about the Super Bowl. Leaving the football entirely aside, it’s famous for its lavish and well-produced ads. What’s the difference between those ads and the kind you hate seeing on usual network television? It’s because Super Bowl ads are actually trying to be good pieces […]
Alexander Ford
427
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Half-built Buildings

Half-built Buildings

“I’ve been burned one too many times.” Have you heard yourself saying this before? You’ve hired someone to help you solve a problem but you’ve ended up with systems, websites, branding guides, and marketing funnels that have returned you a big fat zero. That’s the worst part. You’ve tried everything. And it never came together. […]
Alexander Ford
16
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Hotelier Than Thou

Hotelier Than Thou

Seeing is believing, and a video is worth a million words. One of the challenges for any small business owner is getting yourself out into the market. How do people know you exist? And, short of hiring your own camera guy to follow you around all day, that can be a tough issue to tackle. […]
Agency Board
71
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Master Impressions, Master Marketing

Starting with the basics sets you up for success. In the complicated world of funnels, founders and CEOs can often get lost in the tangled webs of ads, systems, technologies, web pages, creative… you name it. Funnily enough, if those same business owners simply started with the first guiding principle of marketing, they’d find their […]
Agency Board
162
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Engaging With Your Audience

Producing content for your audience is a big commitment, but it’s not the only one you’re going to have to make in order to survive in the digital world. You also need to be genuinely interested in developing meaningful relationships, because at the end of the day, “social media” is just the platform – the […]
Alexander Ford
29
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Reframe Your Perspective on Content Marketing

Reframe Your Perspective on Content Marketing

Content marketing isn’t a gamble. Of course, there are variables, like the quality of your content, your customers’ perceptions of your products and services, the volatility of the market, or click-through and landing page conversion rates. It doesn’t change the fact that every business can ultimately determine their customer acquisition cost if they try hard […]
Alexander Ford
46
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The Livestream Revolution

The Livestream Revolution

? Case Study: The most powerful event filling strategy I use and how you can too. Today’s show is going to be a powerful one. ? In changing times, we need to make sure we are adapting to meet the expectations of our followers and soon to be followers. We are going to discuss how […]
Alexander Ford
86
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