Marketing107 Videos

Order By:   Views
Give Away Your Intellectual Property

Give Away Your Intellectual Property

Give away your intellectual property. The people who learn it from you and try to do it themselves were always going to do that anyway. The ones who are destined to be your clients don’t want to do it and they’ll hire you regardless. You’re guaranteed to win by giving away your content because you’ll […]
Alexander Ford
15
0
You are not Obvious

You are not Obvious

“I’m actually a genius!” This is how you’re going to feel once you give yourself permission to produce content and put yourself on camera. Producing content marketing is going to cause you to learn about yourself in ways you never imagined. You’ll manifest these amazing moments where someone notices something that you thought was obvious […]
Alexander Ford
19
0
Quarterly Planning Deep Cuts

Quarterly Planning Deep Cuts

In late November of 2017, Measurable Genius ran a 90-day Business Planning Workshop at SAIT. It was a tremendous success, a lot of fun, and I got to create a lot of value for my friends, clients, and everyone who attended. You may remember my Facebook livestream about the difference between accountability and responsibility. In […]
Agency Board
54
0
Deferred Burdens

Deferred Burdens

Could your customers do what you do themselves? Probably. But they don’t want to do it. They don’t want accountability. They know they won’t be any good at it. They just want someone to take care of it for them. They don’t want it half-finished or to be the middleman.
Alexander Ford
18
0
Help People Decide

Help People Decide

When you ask someone who isn’t ready to make a decision to make a decision … they freeze. Decisions carry weight. Don’t put people into fight or flight by inappropriately making offers to them when they aren’t ready to decide. People need bite-sized steps. Help them get to know you first. Any transaction represents a […]
Alexander Ford
26
0
Learning to Love LinkedIn

Learning to Love LinkedIn

I talk plenty about social media marketing strategies… primarily Facebook. And while having an effective Facebook marketing strategy is important, there are other platforms out there! Enter the title of this post. On today’s episode, I chat Linkedin with our sales team, and share a couple of wins from last week.
Agency Board
42
0
Live-Stream Live is Alive

Live-Stream Live is Alive

What was the last major purchase you or your company made? I’m willing to bet you made that purchase from someone you trusted, right? But here’s the thing: where was the origin of that relationship? For a small business, forming those relationships is crucial. There’s so much information out there today, data can’t be your […]
Agency Board
61
0
Marketing Blackjack

Marketing Blackjack

Where can I put my money to make sure I get the most bang for my marketing buck? I hear that a lot from my clients. And the unfortunate reality is that that question has no simple, catch-all answer. Your marketing depends on a lot of factors, including your audience, your values, and your strategy. […]
Agency Board
27
0
I Know Where All Your Customers Are

I Know Where All Your Customers Are

How many ads do you have running on Facebook right now? How about your direct competition? Chances are you don’t have any and neither do they. If you do, hey, kudos to you. If not, well, why not? Television, print, radio, billboards…those are strategies that worked 30 years ago. Today, everyone’s eyeballs are on the […]
Agency Board
53
0
Exploding My Personal Brand

Exploding My Personal Brand

Take a second and look at how much content your brand is producing. I’ll wait. How’d you do? To be honest, it was a trick question. The answer is that no matter how much you’re putting out, it’s not enough. I know that because I’m not putting out enough content, and I’ve got 126 episodes […]
Agency Board
36
0
CLOSE