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World of Businesscraft

World of Businesscraft

Here at Measurable Genius, we are love building systems. I love building systems. Today I got to deploy a system to my team that opens up a whole new world of fun: coins. Measurable Genius team members can collect coins in a number of ways: writing new processes, editing existing ones, leaving comments, and doing […]
Agency Board
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Evidence of Engagement

Evidence of Engagement

Your clients automatically demonstrate what is most important and meaningful to them through their behavior. You can literally tell a story that meets their needs, triggers their voids, and stimulates their values… Then you can pay Facebook money to target those individuals with your marketing and include valuable offers to subscribe to your services or […]
Alexander Ford
22
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Reframe that Perspective

Reframe that Perspective

“Oh my God, I’m never going to have time to do all of this. And isn’t it going to be really expensive?” Yes. It’s going to be some work. And you’ll need to hire some team or pay an agency like mine to produce some content. At scale, though, none of that matters. It all […]
Alexander Ford
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Capturing Attention

Capturing Attention

There are stages of awareness you need to be aware of when you’re building an audience by producing content. First, they become aware of you. Then, if you’re lucky, they realize they have a need you can help them with and they become in-consideration of you. An even smaller number of those in-consideration of you […]
Alexander Ford
21
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3-D Marketing

3-D Marketing

“Oh boy, he’s talking about marketing again. Do you do anything else?” Well, yes, actually, but let me address that thought for a moment. First of all, I don’t like your tone. Second of all, marketing is one of the most nefarious pitfalls a business owner can tackle. If you’ve got your marketing 100% figured […]
Agency Board
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Give Away Your Intellectual Property

Give Away Your Intellectual Property

Give away your intellectual property. The people who learn it from you and try to do it themselves were always going to do that anyway. The ones who are destined to be your clients don’t want to do it and they’ll hire you regardless. You’re guaranteed to win by giving away your content because you’ll […]
Alexander Ford
15
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You are not Obvious

You are not Obvious

“I’m actually a genius!” This is how you’re going to feel once you give yourself permission to produce content and put yourself on camera. Producing content marketing is going to cause you to learn about yourself in ways you never imagined. You’ll manifest these amazing moments where someone notices something that you thought was obvious […]
Alexander Ford
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Quarterly Planning Deep Cuts

Quarterly Planning Deep Cuts

In late November of 2017, Measurable Genius ran a 90-day Business Planning Workshop at SAIT. It was a tremendous success, a lot of fun, and I got to create a lot of value for my friends, clients, and everyone who attended. You may remember my Facebook livestream about the difference between accountability and responsibility. In […]
Agency Board
54
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Deferred Burdens

Deferred Burdens

Could your customers do what you do themselves? Probably. But they don’t want to do it. They don’t want accountability. They know they won’t be any good at it. They just want someone to take care of it for them. They don’t want it half-finished or to be the middleman.
Alexander Ford
18
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Help People Decide

Help People Decide

When you ask someone who isn’t ready to make a decision to make a decision … they freeze. Decisions carry weight. Don’t put people into fight or flight by inappropriately making offers to them when they aren’t ready to decide. People need bite-sized steps. Help them get to know you first. Any transaction represents a […]
Alexander Ford
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