Marketing107 Videos

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How To Content

How do you get famous on Facebook? It’s not as hard as you might think…as long as you’re talking to the right people. On last week’s episode of Incremental Progress, we talked about how to define an awesome audience for your Facebook ads. This week, we’re continuing the trend by showing you what sorts of […]
Alexander Ford
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Spending Time on Facebook is Your Job

If you want to grow your business, you need to be spending more time scrolling through your Facebook Newsfeed. And before you ask, yes, I have seen those TEDx talks with the professor types preaching that social media is rotting our brains and crafting us into twitchy, focus-deprived balls of neuroses. Like with all black-and-white […]
Agency Board
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Stop Doing Nothing and Do Everything

Marketing is one of the most difficult areas for many business owners to grasp because it’s so flexible. There are so many paths you can take. You’re probably seen a dozen or so marketing companies on Facebook all trying to sell you marketing tools. Unfortunately, this then becomes a problem of human behaviour: if a […]
Alexander Ford
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Marketing Blackjack

Marketing Blackjack

Where can I put my money to make sure I get the most bang for my marketing buck? I hear that a lot from my clients. And the unfortunate reality is that that question has no simple, catch-all answer. Your marketing depends on a lot of factors, including your audience, your values, and your strategy. […]
Agency Board
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Become Your Avatar

If you want new leads, the worst thing you can tell people is what you do. In fact, the less you talk about yourself, the better. The unfortunate truth every marketer needs to realize is that the market doesn’t really give a flying fork about you or your product. Human beings are selfish, and you […]
Agency Board
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The Attention Economy

The Attention Economy

On this week’s episode of Incremental Progress I discuss why you need to be investing in content marketing and I break down why you need 10X the marketing content you think you do. This episode is pure fire – I break down content marketing from both macro and micro perspectives. You can’t watch this 30-minute […]
Alexander Ford
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Quarterly Planning Deep Cuts

Quarterly Planning Deep Cuts

In late November of 2017, Measurable Genius ran a 90-day Business Planning Workshop at SAIT. It was a tremendous success, a lot of fun, and I got to create a lot of value for my friends, clients, and everyone who attended. You may remember my Facebook livestream about the difference between accountability and responsibility. In […]
Agency Board
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The Mapstermind

The Mapstermind

Today’s episode is all about strategy. Whether that strategy is about building sales funnels, using the Rockefeller habits to do quarterly planning, or more effectively exposing your employees to your company culture *COUGH* Jarvis *COUGH*, you’ll pick up a thing or two. Special thanks to Kathy Yuen of Phase One Design for the cool ice […]
Agency Board
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