Marketing107 Videos

Order By:   Ratings
55736651_572547209922876_7763586187079450624_n

Stop Attracting Broken Customers

It is much easier to market a product to someone who already wants a solution to a problem rather than to someone who is unaware they even have a problem. Here’s the difference: the former type of person is already looking into what they can do about said problem. Maybe they’ve even tried a few […]
Alexander Ford
46
0
Reframe that Perspective

Reframe that Perspective

“Oh my God, I’m never going to have time to do all of this. And isn’t it going to be really expensive?” Yes. It’s going to be some work. And you’ll need to hire some team or pay an agency like mine to produce some content. At scale, though, none of that matters. It all […]
Alexander Ford
20
0
IP 57

Starting With Why

There are dozens of different kinds of smartphones. And yet, you decided on just one of them. Why? The immediate response to that question is generally a deep sigh and a “well, when I looked at the features when compared to some other ones I looked at…” And my general response is not to believe […]
Agency Board
57
0
The Start of my Media Empire

The Start of my Media Empire

Pop quiz: what do you do? Time’s up. How long was your answer? Let me give you an example: Measurable Genius is a media company. We help entrepreneurs and small business owners find their story, acquire new leads, and grow their company. Nice and clear. But the best part is that it makes you ask […]
Agency Board
36
0
ISN’T IT OBVIOUS?

ISN’T IT OBVIOUS?

You ever had one of those fucking Mondays? Yeah. Me too. On today’s episode, I discuss the video blog with Warren and Everett, struggle through a sales meeting with Jen, and give some insight about running a services business to Doug.
Alexander Ford
35
0
Thumbnail

Get Magnetic

What type of lead magnet is best for you? Obviously, every business owner knows they need lead magnets. They’re essential to growing your list and they sit at the very top of your funnels. But with all the information floating around out there, it can be pretty intimidating to try and think of what method […]
Agency Board
108
0
48671108_343622443142541_2448670815202312192_n

Tell Stories to the World

A long time ago, in a galaxy far far away…” There’s probably a no better illustration of the power of storytelling. All I need to do is say those words and you’re immediately thinking of Star Wars. See, when we find a story we like and we really resonate with it, we buy in. We […]
Alexander Ford
64
2
You Are Irrelevant to Your Clients

You Are Irrelevant to Your Clients

If you’re going to be successful in the joint venture game, you need to intimately know your client journey. That all begins with realizing the truth that you’re not at the centre of your client’s universe. They will appreciate you for the problem that you solve (hopefully!), but you need to understand that all of […]
Alexander Ford
51
0
CLOSE