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Need Help with Your Dead Elevator Pitch?

Need Help with Your Dead Elevator Pitch?

Are you ready to articulate what you do and why you’re the expert in just 17.5 seconds? There are many entrepreneurs with great products and services, but they struggle with getting the leads they need to grow their businesses. Why? Because they can’t clearly communicate the value of what they have to offer. And the […]
Alexander Ford
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MGI 04

The Paradox of Self-Promotion

Wouldn’t it just be great if everyone in the market already knew what you did and how good you are at it? Yet, that’s the thorniest part of running a business. How do you stand out in the vast sea ? of people and products all vying for the most important resource a business can […]
Agency Board
75
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54246814_2620791297936198_7183272101787205632_n

Your Digital Persona

What should you say!? How should you behave? What is your “personal brand”? What do you keep private? Every content creator struggles with these challenges. This episode is Alexander’s most inspired video yet because we talk about how you need to show up and be yourself. This is the ninth episode in our 10 part […]
Alexander Ford
25
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SELL YOUR STORY

SELL YOUR STORY

The core to any business is selling things. That much is obvious. And when you’re a service company, you’ve got to sell yourself. Or, at least, sell a story about yourself. “Hi! Do you have X problem? Then we have X solutions!” Solving for X is the hard part. Finding a story, an identity, that […]
Alexander Ford
79
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You Don’t Need a List to Joint Venture

You Don’t Need a List to Joint Venture

One of the most common mistakes entrepreneurs make about joint ventures is assuming that they need a massive e-mail list in order to find people that they can JV with. If you learn nothing else from Jay Fiset, learn this: joint ventures are about relationships. It’s not about leveraging assets for a return. Is that […]
Alexander Ford
49
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Logo Language

Logo Language

Short episode, but it’s going to teach you a crucial rule about designing your logo. What? You’re still reading this? I’m not going to give it away in the copy! Go watch the video!
Agency Board
38
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Produce the Show, not the Commercial

Produce the Show, not the Commercial

Nobody wants to watch commercials. Unless, of course, you’re talking about the Super Bowl. Leaving the football entirely aside, it’s famous for its lavish and well-produced ads. What’s the difference between those ads and the kind you hate seeing on usual network television? It’s because Super Bowl ads are actually trying to be good pieces […]
Alexander Ford
427
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Position Your Wow Factor

Position Your Wow Factor

Before you even finish reading this sentence, I’ve bet you’ve already unconsciously decided whether you like me or not (would it help if I told you that you look great in that outfit?) These unconscious computations mean that, if you’re a person who makes a living by speaking, you’ve got a short window of time […]
Alexander Ford
62
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