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Get Magnetic

What type of lead magnet is best for you? Obviously, every business owner knows they need lead magnets. They’re essential to growing your list and they sit at the very top of your funnels. But with all the information floating around out there, it can be pretty intimidating to try and think of what method […]
Agency Board
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CHALLENGE WEEK

CHALLENGE WEEK

Business is hard as all hell, and I know that better than most because I’ve been doing this for 17 years. Sometimes you have the ups, and sometimes you run into… challenging weeks – and during those times you can’t give up. That’s the key difference between those who fail at business and those who […]
Alexander Ford
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The Joint Venture Mindset

The Joint Venture Mindset

Want to know the #1 reason that people have trouble getting joint ventures to work? It is their core beliefs about the world… it is their core motivators of fear, scarcity, and lack. It is DEEPLY, DEEPLY encoded in us as human beings (if you question that read Influence by Robert Cialdini). The GREAT NEWS […]
Alexander Ford
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Brand Promises

How do you differentiate yourself from your competition? Chances are, there’s at least one other person out there providing the service you do. How do you position yourself as the brand your target market feels congruent with? On Episode 2 of Incremental Progress, I’ll give you some tips on how you can find the ways […]
Alexander Ford
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Massively Increase Your Sales And Impact Through Speaking

Massively Increase Your Sales And Impact Through Speaking

Most business owners and entrepreneurs who speak from stages fail to generate new leads or acquire new customers. In this episode of Start With Why I’m interviewing Kat Halushka and Kimberly Carson-Richards, co-founders of Profitable Impact Academy and the team behind the Profitable Speaker Bootcamp on why speaking is an important strategy and why most […]
Alexander Ford
76
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Funnels Won’t Save You

Are you gambling with the future of your business? Here’s something I’ve noticed lately: there are tons of entrepreneurs out there who have been sold the idea that all they need to do to start a successful business is to have a thing and pay money to run ads to it. Can this work? Yes, […]
Agency Board
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You Don’t Need A Funnel

If we think about the term “funnel” for a moment (in the business sense), it implies a slow but steady descent of a customer from one place to another. It defines success based on taking what exists outside of it and pulling it through, so the customer “falls” out the bottom, so to speak. Unfortunately, […]
Alexander Ford
63
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E-COMMERCE AND FOOTBALL CHAMPIONSHIPS

E-COMMERCE AND FOOTBALL CHAMPIONSHIPS

One of the brand promises we have a Measurable Genius is that we hold space. That’s important in any service industry, but especially when you’re working with entrepreneurs. Building a business is a minefield of stress, and there are many times when I play a role in helping our clients navigate that stress … while […]
Alexander Ford
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