Marketing107 Videos

Order By:   Title
I Don’t Want To Lie, But I Have To

I Don’t Want To Lie, But I Have To

How do you do marketing? There are more answers to that question than languages you can answer in. It’s a nebulous, amorphous concept. But if you’ve got long-term vision, and you do research, you can come up with a few strategies. One of those is the very video blog you see before you. One of […]
Agency Board
34
0
I Know Where All Your Customers Are

I Know Where All Your Customers Are

How many ads do you have running on Facebook right now? How about your direct competition? Chances are you don’t have any and neither do they. If you do, hey, kudos to you. If not, well, why not? Television, print, radio, billboards…those are strategies that worked 30 years ago. Today, everyone’s eyeballs are on the […]
Agency Board
44
0
I Want To Be A Movie Star

I Want To Be A Movie Star

Part of our latest quarterly plan for Measurable Genius is to build ourselves a funnel. We’ve done this a few times for our clients, and now it’s time to make one ourselves. Easier said than done, though. What would go into our own funnel? I, for one, want a cool movie. Today I talked about […]
Agency Board
44
0
ISN’T IT OBVIOUS?

ISN’T IT OBVIOUS?

You ever had one of those fucking Mondays? Yeah. Me too. On today’s episode, I discuss the video blog with Warren and Everett, struggle through a sales meeting with Jen, and give some insight about running a services business to Doug.
Alexander Ford
28
0
It’s All About You

It’s All About You

If it’s more about you than it is about them in your relationship, you’ll try to transactionalize it. It means you need them more than they need you. The results you’ll get from that relationship will be proportionate to that. To serve someone, you need to be able to see and serve them in a […]
Alexander Ford
21
0
Learning Marketing from Die Hard

Learning Marketing from Die Hard

Every business owner must be telling stories about themselves in the marketplace. That’s the best way to attract attention, which if you’ll remember, is the entire point of marketing in the first place. That means mastering marketing also means mastering the art of story-telling. But we don’t need to re-invent the wheel to do it. […]
Alexander Ford
136
0
Learning to Love LinkedIn

Learning to Love LinkedIn

I talk plenty about social media marketing strategies… primarily Facebook. And while having an effective Facebook marketing strategy is important, there are other platforms out there! Enter the title of this post. On today’s episode, I chat Linkedin with our sales team, and share a couple of wins from last week.
Agency Board
39
0
Live-Stream Live is Alive

Live-Stream Live is Alive

What was the last major purchase you or your company made? I’m willing to bet you made that purchase from someone you trusted, right? But here’s the thing: where was the origin of that relationship? For a small business, forming those relationships is crucial. There’s so much information out there today, data can’t be your […]
Agency Board
56
0
Logo Language

Logo Language

Short episode, but it’s going to teach you a crucial rule about designing your logo. What? You’re still reading this? I’m not going to give it away in the copy! Go watch the video!
Agency Board
35
0
CLOSE