Every business owner must be telling stories about themselves in the marketplace.
That’s the best way to attract attention, which if you’ll remember, is the entire point of marketing in the first place.
That means mastering marketing also means mastering the art of story-telling. But we don’t need to re-invent the wheel to do it.
Movies have been telling stories for generations. And judging by the amount of money Avengers: Endgame pulled in, they’re very good at it.
On this week’s episode of Incremental Progress, we take a look at the greatest Christmas movie ever made, Die Hard, as an example of how pop culture is so effectively able to tell stories that have people throwing money at the entertainment industry.