If it’s more about you than it is about them in your relationship, you’ll try to transactionalize it.
It means you need them more than they need you.
The results you’ll get from that relationship will be proportionate to that.
To serve someone, you need to be able to see and serve them in a way that is truly meaningful and valuable. That’s called a mission.
Use this awareness and apply it to both your marketing and sales systems in your business.