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Your Mind-Set is Ruining Your Marketing

You don’t need to be doing more marketing. You just need to fix the marketing you have right now. Okay, that’s a bit of a hyperbole. We could all stand to be doing more marketing. But what’s stopping the average business owner from getting results from their marketing is not the volume. It’s the message. […]
Alexander Ford
51
0
I Don’t Want To Lie, But I Have To

I Don’t Want To Lie, But I Have To

How do you do marketing? There are more answers to that question than languages you can answer in. It’s a nebulous, amorphous concept. But if you’ve got long-term vision, and you do research, you can come up with a few strategies. One of those is the very video blog you see before you. One of […]
Agency Board
33
0
Logo Language

Logo Language

Short episode, but it’s going to teach you a crucial rule about designing your logo. What? You’re still reading this? I’m not going to give it away in the copy! Go watch the video!
Agency Board
34
0
Marketing Blackjack

Marketing Blackjack

Where can I put my money to make sure I get the most bang for my marketing buck? I hear that a lot from my clients. And the unfortunate reality is that that question has no simple, catch-all answer. Your marketing depends on a lot of factors, including your audience, your values, and your strategy. […]
Agency Board
21
0
Learning to Love LinkedIn

Learning to Love LinkedIn

I talk plenty about social media marketing strategies… primarily Facebook. And while having an effective Facebook marketing strategy is important, there are other platforms out there! Enter the title of this post. On today’s episode, I chat Linkedin with our sales team, and share a couple of wins from last week.
Agency Board
36
0
Deferred Burdens

Deferred Burdens

Could your customers do what you do themselves? Probably. But they don’t want to do it. They don’t want accountability. They know they won’t be any good at it. They just want someone to take care of it for them. They don’t want it half-finished or to be the middleman.
Alexander Ford
16
0
Give Away Your Intellectual Property

Give Away Your Intellectual Property

Give away your intellectual property. The people who learn it from you and try to do it themselves were always going to do that anyway. The ones who are destined to be your clients don’t want to do it and they’ll hire you regardless. You’re guaranteed to win by giving away your content because you’ll […]
Alexander Ford
13
0
Reframe that Perspective

Reframe that Perspective

“Oh my God, I’m never going to have time to do all of this. And isn’t it going to be really expensive?” Yes. It’s going to be some work. And you’ll need to hire some team or pay an agency like mine to produce some content. At scale, though, none of that matters. It all […]
Alexander Ford
18
0
Marketingphobia

Marketingphobia

If you don’t know where to start with your marketing, you need to get back to focusing on what is most meaningful and important to you. Ask the people closest to you for help or hire a really great coach. You need to get clear because it’s your values that bring your business to life. […]
Alexander Ford
15
0
Content Engagement

Content Engagement

When we approach marketing through the lens of content marketing, there are a lot of options. If you’ve never done any content marketing before, in order to get good at it, you’re going to have to practice.
Alexander Ford
19
0
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