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Produce the Show, not the Commercial

Produce the Show, not the Commercial

Nobody wants to watch commercials. Unless, of course, you’re talking about the Super Bowl. Leaving the football entirely aside, it’s famous for its lavish and well-produced ads. What’s the difference between those ads and the kind you hate seeing on usual network television? It’s because Super Bowl ads are actually trying to be good pieces […]
Alexander Ford
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SPOOKY SCARY GENIUSES

SPOOKY SCARY GENIUSES

Webinars are a strategy that I have seen work for coaches, speakers, and seminar leaders time and time again. And, like everything else, you don’t need to do them perfectly the first time around. The most important step is the first one, and if you delay that constantly by trying to be perfect, you’ll never […]
Alexander Ford
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Exploding My Personal Brand

Exploding My Personal Brand

Take a second and look at how much content your brand is producing. I’ll wait. How’d you do? To be honest, it was a trick question. The answer is that no matter how much you’re putting out, it’s not enough. I know that because I’m not putting out enough content, and I’ve got 126 episodes […]
Agency Board
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Engaging With Your Audience

Producing content for your audience is a big commitment, but it’s not the only one you’re going to have to make in order to survive in the digital world. You also need to be genuinely interested in developing meaningful relationships, because at the end of the day, “social media” is just the platform – the […]
Alexander Ford
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Half-built Buildings

Half-built Buildings

“I’ve been burned one too many times.” Have you heard yourself saying this before? You’ve hired someone to help you solve a problem but you’ve ended up with systems, websites, branding guides, and marketing funnels that have returned you a big fat zero. That’s the worst part. You’ve tried everything. And it never came together. […]
Alexander Ford
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Go First and Provide Value

Go First and Provide Value

What can you do to establish a joint venture with a bigger player than you are? The first thing you have to do is become relevant. No matter how big or small your business, no one will be willing to JV with someone they don’t know. You have to establish a relationship first. Once they […]
Alexander Ford
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I Don’t Want To Lie, But I Have To

I Don’t Want To Lie, But I Have To

How do you do marketing? There are more answers to that question than languages you can answer in. It’s a nebulous, amorphous concept. But if you’ve got long-term vision, and you do research, you can come up with a few strategies. One of those is the very video blog you see before you. One of […]
Agency Board
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Reframe Your Perspective on Content Marketing

Reframe Your Perspective on Content Marketing

Content marketing isn’t a gamble. Of course, there are variables, like the quality of your content, your customers’ perceptions of your products and services, the volatility of the market, or click-through and landing page conversion rates. It doesn’t change the fact that every business can ultimately determine their customer acquisition cost if they try hard […]
Alexander Ford
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Want to be Objection Proof?

Want to be Objection Proof?

You’re never going to overcome an objection that you agree with. Let’s say you sell a high-ticket program or service, and you feel rushed, overwhelmed, and too busy. What are you going to say when you’re on a sales call with a lead who tells you that they’d love to work with you if they […]
Alexander Ford
34
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Become Your Avatar

If you want new leads, the worst thing you can tell people is what you do. In fact, the less you talk about yourself, the better. The unfortunate truth every marketer needs to realize is that the market doesn’t really give a flying fork about you or your product. Human beings are selfish, and you […]
Agency Board
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