Content marketing isn’t a gamble.
Of course, there are variables, like the quality of your content, your customers’ perceptions of your products and services, the volatility of the market, or click-through and landing page conversion rates.
It doesn’t change the fact that every business can ultimately determine their customer acquisition cost if they try hard enough and do some fairly simple math.
Once you know that number, the “illusion” of marketing disappears. You realize it’s all a matter of numbers, and ultimately, you’ve had a story all along that said: “I’ve gotta get this ‘right'”.
How’s that going for you?
I think you should consider re-framing your perspective.