Starting With Why

In this video

There are dozens of different kinds of smartphones. And yet, you decided on just one of them.


The immediate response to that question is generally a deep sigh and a “well, when I looked at the features when compared to some other ones I looked at…”

And my general response is not to believe that.

Features are a justification for a decision we’ve already made. Before you looked at a single piece of data about the size of the camera or the length of the warranty, you already knew what phone you wanted.

What’s the reason for this? And how can we use that information to grow our businesses?

Find out on this week’s episode of Incremental Progress.

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