What is a Joint Venture?
What is a Joint Venture? The truth is people make it far more complex than it needs to be. Here it is in the simplest terms.
Marketing107 Videos
A Funnel Is Not A Machine
Your marketing machine is made up of more than just a funnel. Or several, even. There are limitless pieces you could have in that machine. But you don’t need to know what they all are before you start building the machine. You don’t need to know what your content marketing system looks like to build […]
Why Gary V is Right About Documenting Over Creating
You know Nike’s slogan, right? That old three-word adage that they’ve been milking for years now? Just do it. As cliché as it is, they have a point. So many people get caught up in the idea of trying to be perfect the first time that they never get started doing anything. Marketing is no […]
The Offer Roundtable
What do you have that the market wants? Any entrepreneur (or prospective entrepreneur) needs to know the answer to that question. After all, the core of your business is selling your offer – if people don’t want what you’ve got, you don’t have much of a chance of making yourself sustainable. Which is easy to […]
Stop Attracting Broken Customers
It is much easier to market a product to someone who already wants a solution to a problem rather than to someone who is unaware they even have a problem. Here’s the difference: the former type of person is already looking into what they can do about said problem. Maybe they’ve even tried a few […]
Four Steps to Getting Leads on Facebook in 2019
Want leads? Stop getting “burned” by marketing people and start spending your money on what actually works.
Spending Time on Facebook is Your Job
If you want to grow your business, you need to be spending more time scrolling through your Facebook Newsfeed. And before you ask, yes, I have seen those TEDx talks with the professor types preaching that social media is rotting our brains and crafting us into twitchy, focus-deprived balls of neuroses. Like with all black-and-white […]
Tell Stories to the World
A long time ago, in a galaxy far far away…” There’s probably a no better illustration of the power of storytelling. All I need to do is say those words and you’re immediately thinking of Star Wars. See, when we find a story we like and we really resonate with it, we buy in. We […]
The Marriage of Offer and Content
The easiest way to produce content for your business is to base it on your offer. If you sell a Lamborghini, you need to produce very different content than someone who sells photography. And if you sell a coaching program, that’s another different strategy… Essentially, you can break down every offer into one of four […]
