Produce the Show, not the Commercial

In this video

Nobody wants to watch commercials.

Unless, of course, you’re talking about the Super Bowl. Leaving the football entirely aside, it’s famous for its lavish and well-produced ads.

What’s the difference between those ads and the kind you hate seeing on usual network television?

It’s because Super Bowl ads are actually trying to be good pieces of content. They’re not trying to shill a product or service by selling you on features. They care about producing a good story, more so than making a quick buck.

If all ads were to that level, we wouldn’t mind watching them. And that reveals something very key about human attention…

Content for content’s sake will go much farther than content for the sake of sales. And I’ll explain how you can use that to your advantage on this week’s episode of Incremental Progress.

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