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The Secret to Sustainability

Want a business that can outlast any challenge? Then you need to build it according to your long-term vision. Because the only thing that survives short-term challenge is a long-term goal. That’s all pretty abstract. For example, you might be asking: How do I even define my long-term vision? How do I make sure my […]
Agency Board
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The Purpose of Life

The Purpose of Life

People make a pretty big deal of out the whole “meaning of life” thing. To me it’s abundantly obvious. The purpose of life is to grow. The purpose of life is to start out unrefined and move as much as we can towards refinement. How do you grow? That’s easy, too. By taking on and […]
Alexander Ford
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Become the Category King

The most frustrating part of marketing is putting your heart and soul into a campaign to generate leads and business – only for it to generate deafening amounts of silence instead. The art of producing compelling marketing – and compelling video content – is a delicate landscape upon which our guest, Kyle Lasota, deftly moves […]
Agency Board
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Do the Right Thing

Do the Right Thing

There’s no greater foe to growth than being out of balance with certainty. If you have too little, you’ll constantly be second-guessing and doubting any plans you ever make. You’ll get flustered by failure, and constantly shuffle things around to try and appease your emotional side. But if you have too much, you’ll become stubborn […]
Alexander Ford
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Rituals of Meaning

On today’s show, we’re talking about rituals of meaning and how your stories of stress actually have nothing to do with the actions you think you need to take and are instead entirely related to your resistance to making decisions.
Alexander Ford
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A Message to Business Owners During Hard Times

A Message to Business Owners During Hard Times

What is currently occurring in the market is a significant re-organization of economic relativity. Over the next several weeks and months you and your business will either move up or down relative to others. However, none of us will know what the results of this re-organization will look like for months… the decisions you make […]
Alexander Ford
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The Gospel of You

The Gospel of You

IT’S YOUR DUTY! You HAVE to evangelize the gospel of what you believe in. Maybe you don’t like the phrase “content marketing.” OK. Fine. Use this word instead: world-building. Build a world in the mind of your customer.
Alexander Ford
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Our Greatest Weakness Is Our Strength Turned Up Too Loud

Our Greatest Weakness Is Our Strength Turned Up Too Loud

It is absolutely astounding how many entrepreneurs are trying to do everything by themselves. You and I both know that simply STARTING a successful business is tremendously difficult, let alone trying to scale it up. And the most common response to that difficulty is to do what entrepreneurs do best: buckling down and working hard. […]
Alexander Ford
129
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You Will Suffer

A growing business is not a happy business. Let me throw a hypothetical at you: let’s say you did a webinar tomorrow, and by some miracle, you booked 100 sales calls. How would you feel about that? Pretty good, right? After all, that’s a lot of potential revenue! But that’s only one way of looking […]
Agency Board
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