Sales14 Videos

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Why Small Events are the Key to Big Profits

Most business owners or entrepreneurs are too afraid to run events because of the up-front costs associated with them Those who do run events often barely break even, much less turn a profit. What if I told you that small events can earn you BIG profits? On today’s episode of Start With Why I’m interviewing […]
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Become the Category King

The most frustrating part of marketing is putting your heart and soul into a campaign to generate leads and business – only for it to generate deafening amounts of silence instead. The art of producing compelling marketing – and compelling video content – is a delicate landscape upon which our guest, Kyle Lasota, deftly moves […]
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World Building

World Building

I’m going to re-brand “content marketing” as “worldbuilding.” Each of the people who experience your content experience a completely different world in their minds’ eye. That storytelling is something that we can become a part of, if we choose to be, as marketers. We have the opportunity to build a sense of culture and a […]
Alexander Ford
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Selling is Serving

There’s this pervasive idea in our culture that sales is the art of manipulation, and that it doesn’t really matter if a person needs your product or service or not so long as they give you their money. Let me make it clear: a selfish salesperson is a bad salesperson. The most important thing you […]
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Massively Increase Your Sales And Impact Through Speaking

Massively Increase Your Sales And Impact Through Speaking

Most business owners and entrepreneurs who speak from stages fail to generate new leads or acquire new customers. In this episode of Start With Why I’m interviewing Kat Halushka and Kimberly Carson-Richards, co-founders of Profitable Impact Academy and the team behind the Profitable Speaker Bootcamp on why speaking is an important strategy and why most […]
Alexander Ford
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The Offer Roundtable

What do you have that the market wants? Any entrepreneur (or prospective entrepreneur) needs to know the answer to that question. After all, the core of your business is selling your offer – if people don’t want what you’ve got, you don’t have much of a chance of making yourself sustainable. Which is easy to […]
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The ABQ’s of Sales

AlwaysBeQualifying Money is great to have. And closing sales is important, no doubt. “New money solves all problems,” right? But what many entrepreneurs don’t understand is that the point of the sales system is not to generate money. The point of the sales system is to have a customer make great buying decisions… and for […]
Alexander Ford
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Small Events, Big Lessons

How do you run events that generate you more income in a weekend than most coaches make in a year? It’s possible. Last week Everett and I were in sunny San Diego attending Small Events Big Profits, run by my client/friend/mentor Alex J Moscow. What he shared there was powerful. And if you want to […]
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Who’s Got My Money?

Who’s Got My Money?

How much money are you leaving on the table because you don’t sell as efficiently as you could be? Here’s a quick tip: you can learn all the little techniques and body-language quirks and buy everyone’s program, but there’s one crucial thing that if you don’t master, you’ll never be the best salesperson you could […]
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