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Selling is Serving

In this video

There’s this pervasive idea in our culture that sales is the art of manipulation, and that it doesn’t really matter if a person needs your product or service or not so long as they give you their money.

Let me make it clear: a selfish salesperson is a bad salesperson.

The most important thing you can bring to a sales conversation is certainty.

Certainty that you understand your client’s problem better than they do. Certainty that you have a solution that will work for them.

Not certainty that you want to take their money.

The point of a sales conversation isn’t opening the cash register.

What is, then?

Find out on this episode of Incremental Progress.

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