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The Keys to the Kingdom

The Keys to the Kingdom

Hey. What should you be doing this very second (to best serve your master plan)? Okay, well, right now you’re reading this. But if you were at work and asked yourself the same question, how would you reply? If you asked me, I could tell you very easily. Because I made a list. I know […]
Agency Board
59
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The Gospel of You

The Gospel of You

IT’S YOUR DUTY! You HAVE to evangelize the gospel of what you believe in. Maybe you don’t like the phrase “content marketing.” OK. Fine. Use this word instead: world-building. Build a world in the mind of your customer.
Alexander Ford
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Help People Decide

Help People Decide

When you ask someone who isn’t ready to make a decision to make a decision … they freeze. Decisions carry weight. Don’t put people into fight or flight by inappropriately making offers to them when they aren’t ready to decide. People need bite-sized steps. Help them get to know you first. Any transaction represents a […]
Alexander Ford
22
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Who’s Got My Money?

Who’s Got My Money?

How much money are you leaving on the table because you don’t sell as efficiently as you could be? Here’s a quick tip: you can learn all the little techniques and body-language quirks and buy everyone’s program, but there’s one crucial thing that if you don’t master, you’ll never be the best salesperson you could […]
Agency Board
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