Strategy & Command38 Videos

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New Year’s Resolutions are for Losers

When was the last New Year’s resolution you made that came true? Last year? The year before that? Five years? Never? This time of year annoys me because I know how to set goals that come true. And New Year’s resolutions encourage people who don’t really know how to set goals that come true to […]
Agency Board
56
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Quarterly Planning Deep Cuts

Quarterly Planning Deep Cuts

In late November of 2017, Measurable Genius ran a 90-day Business Planning Workshop at SAIT. It was a tremendous success, a lot of fun, and I got to create a lot of value for my friends, clients, and everyone who attended. You may remember my Facebook livestream about the difference between accountability and responsibility. In […]
Agency Board
53
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Mindset

Mindset

How much time do you invest in getting into the specificities of your own mind? Of your own life and business plans? Or are you just out in the world smashing into shit? If you build a vision in your mind that makes sense, it has a much higher probability of coming true. It’s all […]
Alexander Ford
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The Business Command Bootcamp

The Business Command Bootcamp

Watch this one hour director’s cut of the Business Command Bootcamp live stream workshop originally broadcast on October 22, 2018. Explore the themes of indexing, prioritization, and command and learn key behavioral principles which will assist you in managing and leading your business. A CEO’s job is to spend as much time in the market […]
Alexander Ford
239
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Konstructing KPIs

Konstructing KPIs

You guys have heard me talk before about the importance of having a daily success metric. Metrics in a business are commonly called Key Performance Indicators, or KPIs. When you’re trying to think of a number like that, one important thing to remember is that it should be a number you have direct control over. […]
Agency Board
59
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Certainty

Certainty

When you’re not absolutely certain, you’re … not. Being in command of your business depends on your certainty. You’ll never have 100% of the data, so you need to start getting comfortable working with probabilities.
Alexander Ford
48
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TITANIC SERVICE

TITANIC SERVICE

There’s no big secret to making money. It just requires a few simple things: a product that people want to buy, the work ethic to create a business to give it to them, and your ability to direct resources and materials towards the fulfillment of that objective. On today’s episode, I chat sales, I chat […]
Alexander Ford
40
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Organizing Roles

Organizing Roles

Clearly understanding and managing according to accountability and responsibility is critical for the success of your organization. Your organizational chart should represent the roles that are functionally necessary and individuals may be assigned many roles. Those roles represent nothing more than a process inventory that an individual employee is accountable and/or responsible for.
Alexander Ford
22
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