The Death of the Specialist

Have you ever noticed how easy it is to find horror stories by freelancers about working with nightmare clients… but it’s much harder to find business owner horror stories about freelancers? It’s not as though they don’t exist. I’ve heard my share of them. In fact, one of the reasons that Measurable Genius exists is […]

Alexander Ford

March 22, 2019

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Why Gary V is Right About Documenting Over Creating

You know Nike’s slogan, right? That old three-word adage that they’ve been milking for years now? Just do it. As cliché as it is, they have a point. So many people get caught up in the idea of trying to be perfect the first time that they never get started doing anything. Marketing is no […]

Alexander Ford

March 22, 2019

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Level up Your Leadership

Where would you rank amongst the greatest generals of history? Are you a Napoleon or are you more of a Custer? See, both military commanders and business owners have one thing in common: they need to be able to lead their team to victory. Whether that’s towards quarterly growth or conquering most of Europe, well, […]

Alexander Ford

March 22, 2019

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Brand Promises

How do you differentiate yourself from your competition? Chances are, there’s at least one other person out there providing the service you do. How do you position yourself as the brand your target market feels congruent with? On Episode 2 of Incremental Progress, I’ll give you some tips on how you can find the ways […]

Alexander Ford

March 22, 2019

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Why You Need to be Producing Content Marketing in 2019

Let’s talk about the trends that I see in the market as we roll through 2019 and how you can capitalize on the opportunity available to you by producing high quality video content.

Alexander Ford

March 22, 2019

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