Most visionaries and business owners that I know are chomping at the bit to try and improve their businesses. That’s smart…dissatisfaction drives innovation. However, it can be pretty hard to find the right place to start. How do you decide which of the hundreds of thousands of systems in your business to improve? The answer […]

World Building

I’m going to re-brand “content marketing” as “worldbuilding.” Each of the people who experience your content experience a completely different world in their minds’ eye. That storytelling is something that we can become a part of, if we choose to be, as marketers. We have the opportunity to build a sense of culture and a […]