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How to Get Everything Done

How to Get Everything Done

What’s the first thing you think about when you get up in the morning? If you’re anything like the average business owner I’ve met, it’s all the things you have to do in your day. And does that thought soothe you…or panic you? If your answer is the latter, that’s because you haven’t defined the […]
Agency Board
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Gearing Up For Strategy

Gearing Up For Strategy

What are your company’s values? Are they truly demonstrable behaviours, or empty moral/ethical imperatives? One of the many important things the Rockefeller Habits asks you do is to discover your corporate values and write them down. And, knowing a thing or two about values, this is where I can really help my clients discover what […]
Agency Board
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Profit Per Bullet?

Profit Per Bullet?

Are you putting your resources to work in the most effective and efficient way possible? A relatively simple question, but unpacking it can lead you to some valuable insights. One of the ways you can try to answer that question is by finding your business’ own “Profit per X,” a measurement of which single variable […]
Agency Board
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Portrait of an Entrepreneur

Portrait of an Entrepreneur II

Are you working because you want to, or are you working because you have to? I’m fortunate enough to be in the former category. And if you’re not, you can be. If your work is linked to your highest values, you’ll enjoy getting up in the morning. If you know what’s important to you, and […]
Agency Board
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Stop Doing Nothing and Do Everything

Marketing is one of the most difficult areas for many business owners to grasp because it’s so flexible. There are so many paths you can take. You’re probably seen a dozen or so marketing companies on Facebook all trying to sell you marketing tools. Unfortunately, this then becomes a problem of human behaviour: if a […]
Alexander Ford
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Learning Marketing from Die Hard

Learning Marketing from Die Hard

Every business owner must be telling stories about themselves in the marketplace. That’s the best way to attract attention, which if you’ll remember, is the entire point of marketing in the first place. That means mastering marketing also means mastering the art of story-telling. But we don’t need to re-invent the wheel to do it. […]
Alexander Ford
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Marketing 101 • Daily Genius 134

Marketing 101 • Daily Genius 134

It’s been too long, everyone. How are you? Kids are good? Still getting out to walk the dog? Know much about marketing? Luckily for you, I gave a talk recently explaining the basics of marketing. Simply put, any marketing done without knowledge of human behaviour will fail. Marketing is, at its core, communication between you […]
Alexander Ford
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How to Run a Weekly Team Meeting

How to Run a Weekly Team Meeting

One of the meeting rhythms proscribed by the Rockefeller Habits is the weekly team meeting. As explained by the book “Scaling Up,” ideally these should be weekly meetings involving the different departments in your business. One for sales, one for marketing, one for finance, etc. However, if you’re a small business, odds are you also […]
Agency Board
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