Alexander Ford

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INTERNAL DAZE

INTERNAL DAZE

Measurable Genius is a service company. And whether that means I’m on the help desk moving files around in your PC, or I’m at your office physically picking that PC up, I’m doing to do the best damn job of it that I can do. Do we make mistakes sometimes? Sure, but it’s never going […]
Alexander Ford
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EVERYONE IS SICK

EVERYONE IS SICK

You don’t get paid unless you add value to the market. At Measurable Genius, one of the many ways we’ve chosen to do that is by producing video for our clients as well as ourselves. By putting a real person in front of a video camera and seeing what comes out, you get that vital […]
Alexander Ford
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STOP TRYING TO BE WHO YOU AREN’T

STOP TRYING TO BE WHO YOU AREN’T

One of the many things I’ve learned from my mentor Dr John Demartini is to embrace who I am and, more specifically, to know what that means. Who I am is an expression of my values. To know more about who I am, I need to know what those values are. On today’s very special […]
Alexander Ford
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FUCK YOU PAY ME

FUCK YOU PAY ME

Every day we’re faced with choices. And the best way to make those choices is to find out the story you want to tell about your life. If you know that, then all you have to do is to make the choice that aligns most closely to the story you want to tell. It’s that […]
Alexander Ford
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COMPANIES ONLY WORK IN CONTEXT

COMPANIES ONLY WORK IN CONTEXT

No matter how big or small your organization is, it’s going to have problems if everyone isn’t on the same page. And with people being people, persistence, patience, and love are necessary ingredients if you want to get anywhere close. As a business owner, you ESPECIALLY need to be patient, even when your employees aren’t. […]
Alexander Ford
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GET EFFICIENT OR GET LOST

GET EFFICIENT OR GET LOST

You guys may have noticed that I hate wasting time. That’s why when I come to a meeting I want to know exactly what we’re doing and what we’re going to be discussing. A meeting without an agenda is like lighting a whole pile of money on fire … and I’m no Joker. On today’s […]
Alexander Ford
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PLAN OR DIE

PLAN OR DIE

It’s a brand new quarter, and that means a brand new season of Daily Genius! Today we roll out our new quarterly plan to our team, and by showing that off to you guys I hope you understand a little more about what makes Measurable Genius unique. It all comes back to the first column […]
Alexander Ford
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alex44c

Get Mad – Get Even

Have you bitten your tongue today? Let me a little more specific: where today have you felt something, whether it be anger, joy, sadness, grief, and not expressed it? We all do it. There’s this belief that permeates our business and personal lives that says we should take those emotions, mostly the “negative” ones, and […]
Alexander Ford
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alex 42

Your Mind-Set is Ruining Your Marketing

You don’t need to be doing more marketing. You just need to fix the marketing you have right now. Okay, that’s a bit of a hyperbole. We could all stand to be doing more marketing. But what’s stopping the average business owner from getting results from their marketing is not the volume. It’s the message. […]
Alexander Ford
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No Owners Wanted

No Owners Wanted

Most people hate being accountable. It sucks having to be accountable to something especially if you aren’t totally inspired about it. True wisdom is reflected in selecting only the accountabilities that are congruent and certain to move your mission forward for yourself and delegating the rest. To me, for example. I’d love to help.
Alexander Ford
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