“Oh my God, I’m never going to have time to do all of this. And isn’t it going to be really expensive?”
Yes. It’s going to be some work. And you’ll need to hire some team or pay an agency like mine to produce some content.
At scale, though, none of that matters. It all adds up to your “cost per customer.”
It’s fair to hesitate, but you’ll still inevitably need to make the leap and see what I’m telling you is true.